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WHAT IT IS Gucci begins its new beauty story from the lips. A lipstick is the ultimate makeup tool, its fascination and desirability a result of its instant transformative power. Baume à Lèvres enhances the natural smoothness and texture of the lips. The lip balms give a soft glow of color with three shades and one transparent formula, melting on lips to leave a feeling of hydration, moisture and comfort. Inspired by vintage makeup the lipsticks' packaging interweaves House motifs with contempor