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WHAT IT IS Created using the most precious metal, platinum and powerful peptides, La Prairie Platinum Rare Haute-Rejuvenation Eye Elixir addresses key rejuvenation processes in the delicate eye area. The illuminating eye serum refines skin, reduces eye wrinkles, improves elasticity and regenerates extracellular matrix components for a smooth, youthful-looking eye area. Apply this silky eye serum morning and/or evening. Gently dot under the eye from the inner to outer corner, following with a gen