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The campaign for Byredo's'Lil Fleur'fragrance featured models overlaid with words they spoke during the photoshoot, a reference to Mr Ben Gorham's inspiration of youthful spirit and personalities. This eau de parfum is infused with a complex blend of crisp and warming notes, starting with warming Saffron, Amber and Vanilla, and finishing with bright Cassis and Tangerine., Spritz onto pulse points