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Gently swipe or dot the balm onto the apples of the cheek and blend with fingers or brush. Blend and diffuse the balm for a sheer effect using either brush and/ or the warmth of the fingertips. Rich Color Saturation: Swipe the balm directly onto the face and blend out the edges for bolder blush looks. Blend with a brush, fingertips, or sponge using tapping gestures to build color intensity.