VIRTUE Smooth Shampoo

WHAT IT IS From the Smooth Collection. A luxurious lathering shampoo with a soft and smooth finish. Turn frizz-prone hair into silky strands. 8 oz. Made in USA. WHAT IT DOES Formulated with first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. WHO IT'S FOR All hair types,