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The Sea Moss & Plum Oil Volumizing Shampoo gently cleanses without stripping any natural oils. This formula blends lightweight hydration; antioxidant protection; and scalp nourishment to encourage fuller; healthier; and weightless voluminous hair. Powered by Sea Moss to add lift; texture; and strength; and Plum Oil to support scalp health and enhance shine. Sea Moss & Plum Oil Volumizing Shampoo has a crisp; clean fragrance with a smooth; earthy base.