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Inspired by Korean headspa rituals and the philosophy behind Korean multi-step skincare; the BASE-K Ritual reimagines haircare as a layered system that purifies; nourishes; and strengthens from root to strand. The Matcha Rinse is a weightless shampoo powered by matcha and advanced bio-actives that gently cleanses the scalp while promoting fuller; thicker-looking hair. Creates a rich; cushiony lather that cleanses without stripping.