Icelandic Blonde Shampoo - Purple

Keep blonde or silver hair looking cool, bright and beautiful. Our gentle shampoo contains plum extracts that neutralize the appearance of brassy, yellow tones and make highlights look illuminated. . Time-released botanical hydrators leaves hair feeling supple and salon fresh. . Keep out of reach of children. For external use only. Avoid eye contact; in the event of irritation, discontinue use and wash area thoroughly with copious amounts of water. . Vegan, cruelty free, sustainable. . 7. 4 fl. Oz. How to use: Apply to wet hair; work into a lather. Rinse well. . PHIB-WU18. 79220-DF.