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An award-winning mascara that lengthens and lifts with 12-hour wear. It’s safe for sensitive eyes and resists clumping, flaking, and smudging. In Before Dawn - Rich Brown. Vegan and cruelty-free. Removes easily with warm water. 0. 1 oz. Nestle the short side of the dual-sided wand into the base of lashes and glide upwards to lift and define. . Use the longer, comb-like side to lengthen and separate each lash. . Apply more coats for a bolder look. To remove, rinse with warm water—no makeup remover needed. . ILIR-WU478. 100040002. About the designer: