Generation Love brings a polished New York attitude to contemporary womenswear, balancing sharp tailoring with a playful, after-dark edge. Think tweed jackets, vegan leather, sequins and easy knits, cut to feel feminine rather than precious. Its appeal lies in pieces that move easily from desk to dinner, with texture and confidence to spare.
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Generation LoveLeighton Floral Velvet Blazer$435
Generation LovePenny Wool-Cashmere Cardigan$335
Generation LoveJailyn Pearly Faux-Fur Jacket$385
Generation LoveCella Lace-Trim Sequined Mini Dress$315
Generation LoveErin Embellished Velvet Cardigan$395
Generation LoveKelela Floral Velvet Wide-Leg Pants$295
Generation LoveWomen's Cameron Crêpe Bow Jacket$465
Generation LoveWomen's Lola Faux Leather Jacket$395
Generation LoveWomen's Penny Wool & Cashmere Crewneck Cardigan$335
Generation LoveWomen's Cella Sequin & Lace V-Neck Mini Dress$315
Generation LoveWomen's Kelela Floral Velvet Wide-Leg Pants$295
Generation LoveWomen's Leighton Floral Velvet Double-Breasted Blazer$435
Generation LoveWomen's Perrine Lace Combo Slip Skirt$295
Generation LoveLeonora Crystal-Embellished Crop Jacket$385
Generation LoveTatum Embellished Floral Blouse$285
Generation LoveHania Embellished Side-Stripe Flare Jeans$295
Generation LovePriya Mesh Lace Button-Front Shirt$245
Generation LoveYulia Bow Sweater$285
Generation LoveWomen's Yulia Embellished Bow Crewneck Sweater$285
Generation LoveWomen's Priya Floral Lace Shirt$245
Generation LoveWomen's Hania Embellished Denim Mid-Rise Straight-Leg Jeans$295
Generation LoveWomen's Lex Power-Stretch Crepe Leggings$285
Generation LoveTosca Bow Mini Dress$295
Generation LovePia Sequin Lace-Trim Short-Sleeve Top$215
Generation LoveWomen's Staria Studded Plaid Jeans$335
Generation LoveWomen's Tosca Embellished Bow Crewneck Mini Dress$295
Generation LoveRachel Chantilly Lace Combo Halter Blouse$235
Generation LoveWomen's Pia Sequined Lace Crewneck Top$215
Generation LoveWomen's Tyla Crystal Top$215
Generation LoveWomen's Renae Crystal Hoodie$198