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Vêtir in the Press
Press releases, interviews and coverage of Vêtir and its founder, Kate Davidson Hudson, from the launch in Paris to today.
Featured
Stories We Love
The Business of FashionInside BoF and Vêtir’s New York Fashion Week CocktailSep 19, 2025
Fashion Week DailyCher’s Closet From Clueless Is Becoming A Reality, Thanks To Kate Davidson Hudson’s VêtirMar 27, 2024
VogueNew Luxury Fashion App, Vêtir, Debuts in Paris to Much FanfareMar 4, 2024ForbesNew Shopping And Styling App Vêtir Aimed At Luxury’s Top-Tier ClientsForbesNew Shopping And Styling App Vêtir Aimed At Luxury’s Top-Tier ClientsFeb 24, 2024Announcements
Press Releases
- Business WireVêtir Secures Patent for AI-Driven Fashion Platform and Unveils Two New LaunchesA patent covering the digital closet, the AI conversational styling model and the wardrobe management platform; the launch of Vêtir Enterprise and The Style Passport.
- PR NewswireVêtir Secures $5.5M Series A at $150M Valuation; Opens Limited Strategic Allocation to Build Category-Defining AI Platform for Luxury FashionThe Series A, the advisory board (Stephanie Horton of Google, Nina Garcia of ELLE) and Jemma Plaue joining as SVP, Global Styling & Strategy.
In the press
Coverage
What the fashion, business and trade press have written about Vêtir since its launch in 2024.
2026
- Just StyleVêtir wins patent for AI closet and debuts new AI styling toolsThe patent news and the two launches, for the apparel trade.
- All Things Fashion TechVêtir Is Building the AI Intelligence Behind Luxury’s Next Shopping ExperienceA profile of the company and the AI behind it.
- Ecotextile NewsVêtir patents AI styling platformA short report on the patent for the textile and sustainability trade.
- The Zoe ReportKate Davidson Hudson’s Style Formula Blends High Tech & High FashionHow the founder dresses, with Vêtir’s AI stylist building her lookbooks.
- GlossyH&M, Cole Haan and Vêtir are Glossy Fashion & Luxury Awards finalistsStyle This Piece is named a finalist for Best Use of AI.
- Retail BrewAI is not a cannibalistic infrastructure, it’s a creative medium: Vêtir CEOKate Davidson Hudson on having luxury stylists train Vêtir’s AI.
- GlossyLuxury Briefing: Vêtir aims to bring luxury brands into the AI eraWhy Vêtir is taking its styling AI to luxury brands.
- The Business of FashionAI Is Ushering in a New Era for Product SearchA briefing on how AI is changing product search in fashion.
- FashionUnitedAI styling platform Vêtir raises 5.5 million dollars in Series A fundingThe Series A and what it funds.
- The Business of FashionExclusive: Vêtir Valued at $150 Million in New Funding RoundThe first report of the $5.5 million Series A.
- WWD / Sourcing JournalLuxury Fashion Tech Firm Secures $5.5 Million in FundingThe funding round, for the sourcing and supply-chain audience.
- The MBS GroupVêtir raises $5.5m Series A, valued at $150m, to expand AI-powered luxury styling appThe Series A and the plan to expand the styling app.
2025
- The Business of FashionInside BoF and Vêtir’s New York Fashion Week CocktailThe New York Fashion Week evening BoF and Vêtir hosted on technology and innovation in fashion.
- Superwomen with Rebecca MinkoffShe Quit Her Coveted Role at ELLE to Launch a Fashion Startup No One Thought Would WorkRebecca Minkoff talks to the founder about her path from magazines to startups.
2024
- Cheddar NewsVêtir Introduces Personalized, AI Shopping To Hudson YardsOn bringing personalised AI shopping to Hudson Yards.
- James Lane PostVêtir x Dee Ocleppo Hilfiger Fashion Week EventThe fashion week event with Dee Ocleppo Hilfiger.
- Glossy PodcastEditor-turned-entrepreneur Kate Davidson Hudson on bringing shoppable runways to NYFWThe founder on bringing shoppable runways to New York Fashion Week.
- Fashion Week DailyWME Fashion Brings Tresemmé’s Style Studios & AI App Vêtir To NYFWVêtir’s part in the WME Fashion programme at New York Fashion Week.
- WWDShopping App Vêtir, WME Fashion and Hudson Yards Partner for Fashion Shows and Shopping ExperienceThe partnership behind Vêtir’s shows and shopping experience at Hudson Yards.
- FashionNetworkStyling app Vêtir expands platform for first retail locationVêtir’s first retail location, planned around New York Fashion Week.
- Modern LuxuryKate Davidson Hudson Shares Her Digital Closet Concierge App: VêtirThe founder introduces the digital closet concierge.
- GlossyLuxury Briefing: Why shoppable videos and livestreams will define the next era of luxury e-commerceShoppable video as the next chapter of luxury e-commerce.
- Fashion Week DailyCher’s Closet From Clueless Is Becoming A Reality, Thanks To Kate Davidson Hudson’s VêtirA launch profile: the closet from Clueless, made real.
- DuJourA Virtual Wardrobe Is Finally A Reality With The Vêtir AppAn interview on the launch of the app.
- WWDLuxury Personal Shopping Is the Future Two New Fashion Apps Are Counting OnVêtir and The Floorr, and the case for personal shopping in an app.
- VogueNew Luxury Fashion App, Vêtir, Debuts in Paris to Much FanfareInside the launch party at Café Lapérouse during Paris Fashion Week.
- ForbesNew Shopping And Styling App Vêtir Aimed At Luxury’s Top-Tier ClientsThe launch: one platform for top clients, their stylists and sales associates.
Founder & CEO
Kate Davidson Hudson
Kate Davidson Hudson started in fashion media as an editor at Harper’s Bazaar and ELLE. In 2013 she left to co-found Editorialist, an early content-driven commerce platform, and she went on to serve as Editor-in-Chief of LVR Magazine and Chief Development Officer at LuisaViaRoma. Vêtir, her latest company, brings together the wardrobe people own and the pieces they want next, with AI and human stylists working side by side.
Before Vêtir
- Daily Front RowKate Davidson Hudson joins LuisaViaRoma as editor-in-chiefShe joins the Florence retailer as editor-in-chief.
- WWDEditorialist Expanding Fashion Week CoverageEditorialist grows its fashion week coverage.
- The CutMystery-Shrouded Editorialist Materialized Online TodayThe day Editorialist went live.
- FashionistaKate Davidson Hudson and Stefania Allen Talk Editorialist and Why They Left ElleThe two founders on leaving Elle to start Editorialist.
For journalists
Facts & Media Kit
- Founder & CEO
- Kate Davidson Hudson
- Headquarters
- New York
- Launched
- Paris Fashion Week, 2024
- Platform
- AI stylist, digital closet, designer shop, shoppable video and personal stylists
- Funding
- $5.5 million Series A, May 2026
- Patent
- U.S. patent for its digital closet, AI styling model and wardrobe platform, October 2026
- For brands
- Vêtir Enterprise and Style This Piece
- Recognition
- Finalist, Best Use of AI, Glossy Fashion & Luxury Awards 2026
- Available on
- iPhone and vetirapp.com
About Vêtir
Vêtir is an AI-powered luxury wardrobe operating system: a digital closet, an AI stylist, shoppable video and a designer shop, with human stylists built in. Founded in New York by Kate Davidson Hudson, a former ELLE and Harper’s Bazaar fashion editor and co-founder of Editorialist, Vêtir launched at Paris Fashion Week in 2024. It is available as an iPhone app and at vetirapp.com.
