FENDI

History

A fur and leather workshop on Via del Plebiscito, 1925

The house traces itself to 1925 and to a single address: the workshop for furs and leather goods that Adele Casagrande and Edoardo Fendi opened on Via del Plebiscito in Rome^[2]. LVMH gives the same year and says a boutique combining a handbag shop and a fur workshop came next^[3]. The couple's first bags drew on saddlery: according to the house, the city's master saddlers taught them the hand stitching it still calls Selleria, from the Italian word for saddle^[11]. Italy's national fashion chamber, the Camera Nazionale della Moda Italiana, credits Adele with persuading those craftsmen to cut leather for her shop and says the house's furs and leather accessories were known abroad by the 1930s^[25]. LVMH has described the business at its founding as a seller of fine stoles and handbags^[26].

The five sisters, from 1946

The Week dates the arrival of all five daughters, Paola, Anna, Franca, Carla and Alda, to 1946, and credits their generation with taking the label to North America^[27]. The fashion chamber says the five took over the firm after their father's death^[25]. In 1958 they staged the house's first fashion show, the Collection of Love, for which they remade pieces taken from their own wardrobes^[28]. Karl Lagerfeld later called the sisters the five fingers of a hand and drew them that way, a description LVMH still uses^[3].

Karl Lagerfeld and the FF, 1965 to the 1980s

The sisters brought in Karl Lagerfeld in 1965 as FENDI's first artistic director, and within his first year he had given the house the FF, a logo and a motto standing for Fun Fur^[2]. The Guardian's obituary of Lagerfeld dates his takeover of the furs to 1967^[29], and the fashion chamber places the double F a year after his arrival, first used as an invisible lining for luggage^[25]; the house's own year for both is 1965. Where furs had been heavy and left in natural shades, Lagerfeld made them light enough to wear as fashion and treated them with color and graphic pattern^[2]. In 1971 he designed the Astuccio, a cape that wraps the figure without pockets or cuts, made by the atelier's Gheronato method of slicing fur into thin V-shaped strips and sewing them back together^[2].

Ready-to-wear followed in 1977^[27]. To introduce that first collection, for spring 1977, Lagerfeld commissioned Histoire d'Eau, a short film directed by Jacques de Bascher in which the model Susy Dyson plays in Rome's fountains; W Magazine notes that it is widely considered the first fashion film^[30]. On October 5, 1985, the Galleria Nazionale d'Arte Moderna in Rome opened an exhibition on the first twenty years of the partnership, one of the first that an Italian museum devoted to a fashion brand^[31]. The Costume Institute at The Met holds a silk wedding dress Lagerfeld designed for the house in 1986 and a FENDI fur jacket from about 1985 that Lauren Bacall gave to the Brooklyn Museum in 1986^[32][33].

Silvia Venturini Fendi and the Baguette, 1987 to 1999

Anna Fendi's daughter Silvia Venturini Fendi, of the family's third generation, joined the family business at 18, according to W Magazine, and in 1987, at 27, was asked to design a new second line, Fendissime^[34][17]; Italy's fashion chamber dates her entry to the firm to 1987 and says the line was later shut down^[25]. The first FENDI store in the United States opened on Fifth Avenue in New York in 1989^[35][25]. Fendi Casa, a home collection the entrepreneur Alberto Vignatelli proposed to Anna Fendi in 1987, launched the following year by FashionNetwork's account; the fashion chamber gives 1989^[36][25]. LVMH dates Silvia Venturini Fendi's partnership with Lagerfeld in the artistic direction to 1992, her responsibility for accessories to 1994 and her menswear role to later still^[3]. Her Baguette came out on the runway in the Fall/Winter 1997 collection and was named for the way a loaf of bread is tucked under the arm^[37][3]. The Croissant, a soft crescent-shaped bag, followed on the Fall 1999 runway and drew waiting lists of its own by the early 2000s^[18].

Prada, LVMH and the end of family control, 1999 to 2003

In October 1999 LVMH and Prada agreed to buy 51% of the company through a joint venture in which each held an equal share^[5]. The European Commission cleared that joint acquisition on May 26, 2000, after a one-month review that found no competition problem in any segment of luxury goods^[4]. On November 24, 2001, LVMH and Prada announced that LVMH would buy Prada's 25.5%, giving it 51% of the share capital beside the family's 49%; by then the house's own stores had grown from 4 to 83 in 18 months, with flagships on avenue Montaigne in Paris and in London, and a number of licenses had been ended^[5]. LVMH raised its holding to 67% in July 2002 and to 84% by May 2003, paying €190 million for the second step under an agreement with the family^[14]. LVMH itself dates its acquisition to 2000 and its majority to 2001^[3].

The partnership with Prada left a design anecdote. Silvia Venturini Fendi kept her Oyster bag of 2002 hidden from Prada's chief executive, Patrizio Bertelli, until the day of its show, as PurseBlog recounts from Cathy Horyn's reporting in The New York Times^[38]. FENDI later gave The Met an example from Fall/Winter 2002–03, catalogued as the "Ostrik Bag" and made of fur, leather, silk and metal^[39][38].

Spectacle and restoration, 2007 to 2019

In 2007 FENDI became the first fashion house to stage a show on the Great Wall of China^[3]. The Peekaboo, a structured bag that opens at the front, made its runway debut in September 2008 in the Spring 2009 show in Milan^[19][27]. Pietro Beccari became chief executive in 2012^[40]. In January 2013 the house started a program called Fendi for Fountains, which paid €320,000 to restore the Quattro Fontane and took on the Trevi Fountain^[41]. ANSA reported the start of work on the Trevi on June 30, 2014^[42], and the fountain reopened on November 3, 2015, after about 17 months; FENDI covered the full cost of roughly €2.2 million^[43][41].

In 2015 FENDI moved its headquarters into the Palazzo della Civiltà Italiana, the travertine building with 216 arches in Rome's EUR district that is commonly called the Square Colosseum^[12][13]. Designed by Giovanni Guerrini, Ernesto La Padula and Mario Romano for the 1942 Universal Exposition, it was begun in 1938 and finished after the Second World War^[13]. FENDI took it on a reported 15-year lease, fitted it out for its 450 employees and set aside the ground floor as a free-entry gallery, the first time the public could enter the building^[12]. The same year the house launched haute fourrure, couture in fur^[30], and in 2016 it marked its 90th anniversary with a Haute Fourrure show at the Trevi Fountain^[3]. In June 2017 it unveiled two bronze trees by Giuseppe Penone, described by The Week as Rome's first permanent installation of contemporary art, and it also announced a three-year partnership with the Galleria Borghese^[27].

In February 2018 LVMH named Serge Brunschwig chairman and chief executive in place of Beccari, who left to run Dior; Reuters reported at the time that annual sales had passed €1 billion and that the company employed about 3,000 people, some 400 of them in its leather and fur ateliers in Italy^[40]. Lagerfeld died on February 19, 2019, ending a collaboration of 54 years that LVMH calls the longest in fashion between a designer and a house^[29][3]. That year FENDI showed its couture collection at the Temple of Venus and Rome as a tribute to him^[3], and Silvia Venturini Fendi briefly designed both the men's and women's collections^[16].

Kim Jones, 2020 to 2024

Kim Jones, artistic director of Dior's menswear, joined in 2020 to fill the post Lagerfeld had left, as artistic director of couture and womenswear^[44]. His first couture collection, in January 2021, was conceived around Charleston, the Sussex farmhouse of the Bloomsbury set, not far from the village where he was partly raised^[45]; his first women's ready-to-wear show followed in February 2021^[46]. The Fendi First, a pouch-shaped bag closed by an oversized metal F, was on sale by August 2021^[20]. In September 2022 the house opened New York Fashion Week with a collection built around the Baguette, 25 years after it appeared, made with Marc Jacobs, Tiffany & Co., Sarah Jessica Parker and the Japanese bag maker Porter^[47][48]. Jones's departure was announced on October 11, 2024; his last show, in September 2024, looked back to the 1920s, the decade of the house's founding^[44].

The centenary year, 2025

With no successor named, Silvia Venturini Fendi designed the men's and women's collections through the centenary year^[16][17]. The Fall/Winter 2025-26 show in Milan in February 2025 opened the celebrations; its set evoked the salons of the old boutique on Via Borgognona in Rome where the five sisters had worked, and it introduced two bags, the Fendi Giano and the Fendi Lui^[26][49]. Ramon Ros, until then president and chief executive of Louis Vuitton in mainland China, became FENDI's chief executive on July 1, 2025, taking over from Pierre-Emmanuel Angeloglou, who had joined the house in June 2024 and was made deputy chief executive of Dior in March^[50]. After her Spring/Summer 2026 show on September 24, 2025^[17][24], the house announced that she would leave design to become honorary president, with a brief covering its heritage, its craftsmanship and Fendi Casa^[16]. FENDI announced Maria Grazia Chiuri as its chief creative officer on October 14, 2025^[6].

Maria Grazia Chiuri, since 2025

Chiuri's own career began at FENDI: WWD dates her arrival to 1989, when she was 24, and W Magazine places her on the accessories team that developed the Baguette under Silvia Venturini Fendi^[51][52]. She moved to Valentino about ten years later and to Dior in 2016^[51]. Her first collection, shown in Milan on February 25, 2026, was co-ed and built on the motto Less I, More Us^[53][51][54]. She presented her first FENDI Couture collection in Rome on July 9, 2026, at the Galleria Nazionale d'Arte Moderna e Contemporanea, the museum that had held the 1985 exhibition^[55][23], and showed Spring/Summer 2027 in Milan on September 23, 2026^[56]. In its third-quarter update of October 12, 2026, LVMH called her revisited Baguette a major success^[15].

Creative directors

FENDI calls Karl Lagerfeld, hired in 1965, its first artistic director; before him the founders and then the five sisters shaped what it made^[2]. The table lists the people who have led its design, with the titles the house and LVMH used.

FENDI's own account of its fur atelier quotes Silvia Venturini Fendi calling the bond between Lagerfeld and the house "fashion's longest love story"^[2]. Her eldest daughter, the jewelry designer Delfina Delettrez Fendi, made the jewelry for the centenary show and for Spring/Summer 2026^[27][26][24].

Chiuri's title is chief creative officer^[6]. The announcement did not spell out her remit: Wallpaper expected it to cover the men's and women's collections, couture and accessories^[57], and Puck reported in November 2026 that LVMH had given her oversight of men's, women's and accessories^[7]. Before FENDI she was co-creative director of Valentino with Pierpaolo Piccioli and spent nine years at Dior as creative director of its women's collections and couture^[57]. In her statement on joining she described FENDI as a company founded by women and credited the five sisters with training her^[6]. Silvia Venturini Fendi, now honorary president, watched her first FENDI show from the audience at Chiuri's debut, AP reported^[53].

House codes

The FF, or Fun Fur

The interlocking double F was Lagerfeld's first contribution, made in his first year as both a logo and a motto: Fun Fur^[2]. WWD repeated the same reading and the same year, 1965, in its review of Spring/Summer 2027^[10], while the fashion chamber's history says the motif first served as an invisible lining for luggage^[25]. PurseBlog calls the all-over FF monogram canvas Zucca^[38][18]. Since 2021 a single F has also worked as hardware, as the clasp of the Fendi First^[20].

Fur and the atelier

Fur was one of the founders' two trades, and FENDI keeps its Fur Atelier inside its Rome headquarters, which the house says makes it the only atelier of its kind housed in a maison's head office^[2]. Its signature techniques include inlay, in which pieces of different shapes, colors and lengths are assembled into patterns and three-dimensional effects, often left unlined; Shibori, a tie-dye method borrowed from Japan; and Featherlike, thin strips of fur set on a light base^[2]. Many of the artisans descend from earlier FENDI furriers, and the house is certified under the Furmark traceability scheme^[2]. Chiuri has worked mainly with existing pelts: WWD reported that the house described every fur in her debut as remodeled from existing skins, and her Echo of Love project, which began with fur pieces from her own wardrobe, recalls the sisters reworking their clothes for the 1958 show^[51][28]. Anti-fur protesters demonstrated outside both of her Milan ready-to-wear shows^[51][56].

Selleria and Cuoio Romano

Selleria is as old as the house: FENDI traces it to its first boutique in 1925 and still stitches it entirely by hand on its Cuoio Romano leather, both for bags and as decoration on clothes^[11]. Each Selleria piece is finished with a sterling silver tag engraved with a serial number and the year 1925^[11]. The centenary collection extended the technique to reversible Selleria coats^[26].

The five sisters

Chiuri's debut put the five sisters on furry intarsia football scarves^[51], the centenary show recreated the salons where they worked^[26], and the 1985 exhibition that marked twenty years of their partnership with Lagerfeld was restaged for the 2026 couture season^[31][30].

Rome

Besides the fountain restorations and the headquarters in EUR, FENDI keeps its flagship store, Palazzo Fendi, in Rome^[3]. Chiuri's first campaigns stayed there: the Very Colibrì was photographed at the Stadio delle Terme di Caracalla and My Peekaboo on a Roman film set, in tribute to the house's ties to Italian cinema^[22][58].

Bags

LVMH presents two FENDI bags as the house's icons, the Baguette of 1997 and the Peekaboo of 2008, both designed by Silvia Venturini Fendi^[3]. The table below covers each named style whose origin a source documents. Advice on choosing between them, and on sizes, is in the FENDI buying guide, and a comparison with other houses is in designer bags worth investing in.

The Baguette

Silvia Venturini Fendi's Baguette appeared on the runway in the Fall/Winter 1997 collection^[37]. In shape it was small and simple, made to be carried under the arm, but the house says its colors, craft techniques and materials broke with the minimalism of the late 1990s^[21]. The Week traced its origin to a room in the family atelier lined in gray velvet, with cupboards of embroidered silk and satin bags that had fascinated Venturini Fendi as a child^[27]. Sarah Jessica Parker carried one as Carrie Bradshaw in Sex and the City, and for its 25th anniversary FENDI built a whole New York runway collection around it^[48].

In 2026 Chiuri brought back the original silhouette under its style code as the Baguette 26424^[37][21]. Its campaign, photographed by Bibi Borthwick and set to Addison Rae's Fame Is a Gun, showed each sitter with a Baguette of their choice^[21][60], and the bag went on sale in July 2026^[61]. In October LVMH named the new Baguette a major success of the third quarter^[15]. On the Spring/Summer 2027 runway Chiuri paired Baguettes with stockings and pumps^[62].

The Peekaboo

The Peekaboo, which LVMH dates to 2008, was first carried on the runway in September 2008, at the Spring 2009 show in Milan, by the models Lara Stone and Anja Rubik^[3][19][27]. Its structure explains the name: a rigid divider runs down the middle, twist locks close the two compartments, and the soft front can be folded down to expose the divider, which the house decorates as a feature in its own right^[27]. Artists have reworked it: a 2014 version translated a Tracey Emin watercolor into needlepoint, and in 2015 five Japanese artists made versions to mark 50 years of FENDI's business in Japan^[27]. For the bag's tenth anniversary the #MeAndMyPeekaboo campaign filmed mothers, daughters and sisters, beginning with Venturini Fendi and her own daughters, The Week reported in 2018^[27]. For Fall/Winter 2026-27 Chiuri introduced My Peekaboo, which returns to the original silhouette and opening and can be personalized with the owner's initials^[58].

Selleria bags

FENDI makes Selleria versions of its main bags, with the topstitching sewn by hand in Cuoio Romano and the silver tag dated 1925^[11]. The house dates the technique to its first boutique and still uses it for new styles^[11]; according to the fashion chamber, Silvia Venturini Fendi revived the saddlery tradition in the 1990s as a line of accessories made in limited series^[25].

The Croissant, the Oyster and the Spy

Three more bags date from the turn of the millennium. The Croissant first appeared on the Fall 1999 runway, two years after the Baguette; soft and crescent-shaped, it came in suede, the Zucca canvas, animal prints and beading^[18]. Chiuri revived it for Cruise 2027 as a mini with an adjustable strap, opening pre-orders on October 16, 2026, as an extension of her Baguette 26424^[18]. The Oyster of 2002 was inspired by a pair of beaten-copper Carlo Bugatti console tables at Venturini Fendi's villa on Ponza and was made in materials from brass to wood^[38]. The Spy, a slouchy bag of the mid-2000s that W Magazine counted, with the B Bag, among Venturini Fendi's cult hits, appears in photographs from 2006 onward in PurseBlog's archive^[34][59], and the centenary show brought it back in new versions^[26].

The Fendi First and the centenary bags

The Fendi First, on sale by August 2021, is a pouch-shaped bag closed by an oversized metal F clasp bound in nappa, with an optional shoulder strap; PurseBlog reported versions in nappa, python, mink and sheepskin^[20]. The centenary show of February 2025 introduced the Fendi Giano and the Fendi Lui^[26], and Silvia Venturini Fendi's final collection added the Collier^[24]. At Chiuri's debut WWD found the accessories as familiar as the clothes, led by heavily embellished Baguettes, while Vogue noted the motto stenciled on the bags' webbing^[51][54].

Shoes

FENDI calls the Colibrì, a slingback recognizable by its elastic straps, a house signature; it made its debut on the Spring/Summer 2018 runway^[22].

The Colibrì and the Very Colibrì

For her first collection Chiuri reworked the Colibrì as the Very Colibrì, pared back to its main lines, with a new slender heel and a deeper V at the vamp^[22]. It comes as pumps and as open-toe sandals, in glossy patent leather and in eel leather inlaid in a chevron^[22]. Its campaign, The Art of Balance, was photographed by Michal Pudelka at the Stadio delle Terme di Caracalla in Rome^[22]. Other houses' versions of the shape are on the designer slingbacks page.

The runway has used shoes as finishing details: the first couture look was styled with fur-trimmed heels^[30], and Spring/Summer 2027 paired pumps with stockings^[62].

Ready-to-wear

Fur and outerwear

Lagerfeld made fur light, colored and graphic, and the atelier's methods led to haute fourrure, couture in fur, from 2015^[2][30]. Silvia Venturini Fendi's centenary collection applied fur techniques to shearling, with coats made to look like fox, mink and sable, alongside eel-skin and leather coats and op-art coats that recalled a celebrated Lagerfeld collection^[49][26]. Chiuri's debut put fur back at the center: AP described fur-forward outerwear from bombers to patchwork coats, with fur collars on silk dresses and fur-lined hoods on parkas, and Vogue observed that the men wore the most extravagant furs^[53][54]. In couture the fur was entirely upcycled, used mostly as trims and featherweight coats, one of them striped and held together by strips of tulle^[30]. Shearling coats from several houses are compared in the best shearling coats.

Tailoring, slip dresses and lingerie

Chiuri's first FENDI collection proposed a wardrobe shared by men and women, designed by one team and cut in different sizes; WWD singled out tailored jackets and wool coats, pleated skirts, lace cocktail dresses and panne velvet evening columns, much of it in black^[51]. For Spring/Summer 2027 she turned to lingerie: slips, filmy dance dresses, lace rompers and animal prints, a white tuxedo shirt cut down to a harness top, and daytime pajamas and dressing gowns treated as party clothes^[10][62]. Her couture opened with a striped chiffon caftan inspired by a reform dress by Emilie Flöge, followed by grain de poudre kimono tailoring and fluid velvet gowns^[30].

Jewelry and accessories

Delfina Delettrez Fendi designed the jewelry for the centenary show, including chain collars with fur-like textures and gold earrings, and for Spring/Summer 2026^[26][24]. Chiuri's first season began a collaboration with the archive of Mirella Bentivoglio (1922–2017), the Italian artist of concrete and visual poetry: FENDI used her phrases on garments and recreated jewelry she designed in the early 1970s^[63][51]. W Magazine described the pieces as limited-edition jewelry based on her verbal objects^[52]. The archive itself was founded in 2019 by the artist's three daughters^[63].

The same debut included white leather collars worn like chokers, which WWD read as a nod to Lagerfeld, and football scarves bearing the five sisters^[51]. Sunglasses trimmed with leather pom-poms appeared in Spring/Summer 2026^[24]. Fendi Casa, the home line begun in the late 1980s, carried the house's fur motifs into throws and cushions, and Silvia Venturini Fendi's brief as honorary president includes it^[36][25][16]. Current pieces are listed under FENDI accessories and FENDI jewelry.

Exhibitions and museum collections

The exhibition on FENDI and Lagerfeld that opened at Rome's Galleria Nazionale d'Arte Moderna on October 5, 1985 was laid out by Lagerfeld himself^[31][55]. Conceived by Chiuri and curated by Maria Luisa Frisa, a reinterpretation titled After un percorso di lavoro. Fendi/Karl Lagerfeld 1985 ran in the same museum from July 10 to October 25, 2026; following the original layout in eight sections from Tavolette to Computer, it traced the making of a couture garment from inspiration to finished piece^[31]. It closed with 1985 press coverage debating whether fashion belonged in an art museum, with contributions from Giulio Carlo Argan, Maurizio Calvesi and Achille Bonito Oliva^[31]. The city's tourism office lists the exhibition and its dates.

In New York, the Costume Institute at The Met holds the Ostrik bag from Fall/Winter 2002–03, given by FENDI in 2005^[39], Lagerfeld's 1986 wedding dress for the house^[32] and a fur jacket from about 1985 that came through the Brooklyn Museum from Lauren Bacall^[33].

Signature pieces

1. The FF logo (1965). Lagerfeld's double F, read as Fun Fur, created in his first year at the house^[2].
2. The Astuccio cape (1971). Lagerfeld's fur cape without pockets or cuts, made in strips by the Gheronato method^[2].
3. The first ready-to-wear (1977). Introduced with Histoire d'Eau, a short that W Magazine says is widely considered the first fashion film^[30][27].
4. Selleria (from 1925). Hand stitching learned from Rome's saddlers, finished with a silver tag dated 1925^[11].
5. The Baguette (1997). Silvia Venturini Fendi's under-the-arm bag, carried by Carrie Bradshaw and reissued in 2026^[3][48][21].
6. The Croissant (1999). A crescent-shaped bag with waiting lists of its own, revived for Cruise 2027^[18].
7. The Oyster, or Ostrik (2002). A bag The Met holds in a version of fur, leather, silk and metal^[39][38].
8. The Spy (mid-2000s). Silvia Venturini Fendi's slouchy bag, which PurseBlog ranks among the best-known It bags, reissued for the centenary^[34][59][26].
9. The Peekaboo (2008). The bag that opens at the front, first shown for Spring 2009^[3][19].
10. The Colibrì (2018). A slingback with elastic straps, reworked in 2026 as the Very Colibrì^[22].
11. The Fendi First (2021). A pouch closed by an oversized metal F^[20].
12. The Baguette 26424 (2026). Chiuri's return to the original Baguette, which LVMH called a major success in October 2026^[21][15].

Runway

Chiuri's shows for the house come first: two ready-to-wear collections in Milan and a couture collection in Rome, all in 2026^[10][55]. Earlier landmark shows follow.

Spring/Summer 2027, Milan

Shown in Milan on September 23, 2026, the collection was seen through glass: the runway was enclosed in mirrored walls, so the audience saw its own reflection on the models^[56]. WWD reported that the house's release credited the set to Luciano Fabro's Mirror Cube and that a line from an E. E. Cummings poem was lit up like a theater marquee^[10]. The soundtrack mixed Italian dance records, from Adriano Celentano's 1972 Prisencolinensinainciusol to Raffaella Carrà's Rumore, and Carrà's stage dress and independent spirit inspired the clothes^[64][56][62]. The house's notes spoke of bodies that are strong and fragile at once, of masculine and feminine meeting beyond the usual wardrobe roles, and of clothes worn as a second skin^[65]. Undergarments opened the show; silk slips and scooped tanks were set against military jackets, cape-like trenches and patchwork fur coats^[56]. Chiuri described fur as close to lightness, sensuality and the body, and told WWD, "For me, Fendi is about this lightness."^[10] WWD found the mirrors a distraction that kept the fabrics at a distance and wondered whether fun would follow the sensuality, while AP described a collection that freed the body^[10][56].

Couture Fall/Winter 2026–27, Rome

Chiuri's first couture collection for the house was shown on July 9, 2026, at the Galleria Nazionale d'Arte Moderna e Contemporanea in Rome, as the restaged 1985 exhibition opened in the same building^[55][23]. A short film by Valeria Golino, Love Monster, with Leila George and Pietro Castellitto, opened the presentation^[23]. Her references were the Vienna Secession and Lagerfeld's Histoire d'Eau, and the furs were all upcycled^[30]. W Magazine's Alison S. Cohn read the collection as couture about craft rather than spectacle, in contrast to the excess of that season's Paris shows^[30].

Fall/Winter 2026–27, Milan: Chiuri's debut

The debut, shown in Milan on February 25, 2026, was co-ed and organized around a shared wardrobe, with the motto Less I, More Us stenciled on the runway^[53][51][54]. Vogue's Luke Leitch saw its boldest move in the renewed emphasis on fur, from trims and collars to a black leather coat of hand-cut floral sections^[54]. WWD's Miles Socha judged it likable rather than daring, a set of wearable, well-made classics without the excess of luxury he had sometimes felt at the house^[51]. AP noted laser-cut leather dresses that reinterpreted lace and a palette mostly of black and navy^[53], and W Magazine called it a triumphant return home^[52].

Spring/Summer 2026, Milan: Silvia Venturini Fendi's last collection

Presented on September 24, 2025^[17], Venturini Fendi's last collection as designer showed light men's and women's clothes on a pulsating pixelated set by Marc Newson, with the Arco pump, the new Collier bag and jewelry by Delfina Delettrez Fendi^[24]. Days later the house announced her move to honorary president^[16].

Fall/Winter 2025–26, Milan: the centenary

The show that opened the centenary year turned the runway theater at FENDI's Milan headquarters on Via Andrea Solari into a version of the old Via Borgognona salons^[49]. WWD expected it to be one of the most luxurious collections of the Milan season, with shearling made to look like fox, mink and sable^[49], and LVMH described a palette taken from Rome at dusk, from forest green to terracotta^[26].

September 2022, New York: the Baguette at 25

In September 2022 FENDI opened New York Fashion Week at Manhattan's Hammerstein Ballroom with a collection built entirely around the Baguette, designed by Venturini Fendi and Kim Jones with Marc Jacobs, Tiffany & Co., Sarah Jessica Parker and Porter^[47][48]. Mini Baguettes were stitched onto Baguettes and worked into pockets, parkas and sweaters, in silver and fluorescent yellow, and Linda Evangelista closed the show in a Tiffany-blue cloak^[48][47].

Haute Fourrure Fall/Winter 2016–17, Rome: the Trevi Fountain

FENDI celebrated its 90 years with a Haute Fourrure show at the Trevi Fountain, the monument it had paid to restore; LVMH's photographs show Lagerfeld and Venturini Fendi at the event^[3][41].

Celebrities and the red carpet

• Monica Bellucci and the singer Jovanotti sat in the front row at the Spring/Summer 2027 show in Milan on September 23, 2026^[56].
• Sarah Jessica Parker and Monica Bellucci were among the guests at Chiuri's first FENDI Couture show in Rome in July 2026^[30].
• Sarah Jessica Parker, Jessica Alba, Emma D'Arcy, Sophie Thatcher, Iris Law and Tecla Insolia appeared in the June 2026 campaign for the Baguette 26424^[60][61].
• Monica Bellucci, Valeria Golino, Tang Yan and Yara Shahidi star in the Fall/Winter 2026-27 My Peekaboo campaign, each with a bag carrying her initials^[58].
• Uma Thurman attended Chiuri's debut on February 25, 2026, in a white blouse under a dark blazer that echoed the runway^[53].
• Jessica Alba came to the same show in a double-breasted pantsuit^[53].
• Dakota Fanning and the FENDI ambassador Bang Chan of Stray Kids also attended^[53].
• Linda Evangelista closed the Baguette's 25th-anniversary show in New York in September 2022^[47][48].
• Sarah Jessica Parker collaborated on that show and attended it; as Carrie Bradshaw she had carried a Baguette in Sex and the City^[47][48].
• Kim Kardashian, Naomi Watts, Kate Moss and the actor Lee Min-ho were among the guests at the same show^[47][48].
• Kim Kardashian West and Kris Jenner opened the second series of the #MeAndMyPeekaboo campaign for the bag's tenth anniversary, filmed by Marcus Hyde, The Week reported in 2018^[27].
• Lara Stone and Anja Rubik carried the first Peekaboos on the runway at the Spring 2009 show in Milan^[27].
• Lauren Bacall gave a FENDI fur jacket of about 1985 to the Brooklyn Museum in 1986; it is now at The Met^[33].

FENDI's own campaign page calls the actress Tang Yan a FENDI spokesperson^[58]. AP described Bang Chan as a FENDI ambassador in February 2026^[53], and The Hollywood Reporter and V Magazine named Bang Chan, Song Yuqi, Ren Meguro and MINA as house ambassadors in the Baguette 26424 campaign of June 2026^[60][61].

Sizing and fit

FENDI uses Italian sizing for everything it sells except men's shoes, which follow the UK system, and the size shown online is the size on the label^[66]. Each product page links to the house's size guide, which matches an Italian size to the size a customer usually wears^[66]. Under Chiuri some pieces are designed once for men and women: WWD reported that her team makes the same coat, jacket or trousers for both and changes only the size^[51].

Shopping FENDI on Vêtir

Vêtir receives its new FENDI pieces directly from the house's product feed, so each listing keeps FENDI's own product names, materials and sizes. For women, start from the FENDI designer page or go straight to FENDI bags, shoes, ready-to-wear or beauty. Menswear has its own page, FENDI for men, with men's bags and men's clothing. If you are choosing between a Baguette and a Peekaboo, our FENDI buying guide compares them, and our AI stylist can build a look around a FENDI bag you already own. For the houses where Chiuri worked before, see our Dior guide and Valentino guide; for FENDI's one-time co-owner, the Prada guide. The edits below refresh with the newest FENDI arrivals each time the page is read.