The Vêtir guide

LOEWE

LOEWE, as the house styles its name (also written Loewe), is a Spanish luxury house founded in Madrid in 1846 as a leather workshop run by a collective of artisans; it takes its name from Enrique Loewe Roessberg, a German merchant who acquired the workshop in 1872.[1][2] Owned by LVMH since 1996, it is known for leather craft, the four-L Anagram of 1970 and bags such as the Puzzle, Amazona, Flamenco and Hammock.[3][4][5] As of November 2026 its creative directors are Jack McCollough and Lazaro Hernandez, in the post since April 2025, and its chief executive is Pascale Lepoivre.[6][7][8]

Last reviewed November 12, 2026 · Vêtir Editors · 76 sources

Shop LOEWE

History

A Madrid workshop, 1846 to 1904

LOEWE dates its beginnings to 1846, when a collective of Spanish artisans opened a small leather workshop on calle Lobo in central Madrid that made purses, wallets, cigarette and jewelry cases and picture frames.[2] W magazine places the street in the Barrio de las Letras and notes that it is now called Calle de Echegaray.[14] In 1872 Enrique Loewe Roessberg, a German merchant who had settled in the city, acquired the workshop and gave it his name, which means lion in German; W describes the same step as Loewe joining forces with the artisans under the name E. Loewe.[2][1][14]

In 1892 the business, then trading as E. Loewe, opened a large store and workshop on calle Príncipe, one of the most fashionable streets of late nineteenth-century Madrid, described as a factory of fine leather goods; it was there that it began to design women's handbags.[2] The house calls itself the second-oldest luxury fashion house in the world.[1]

Royal warrant and the Gran Vía, 1905 to 1959

In 1905 King Alfonso XIII made LOEWE an official supplier to the Spanish royal crown, an honor granted to the second-generation owner, Enrique Loewe Hinton.[2] Two stores followed in Barcelona in the 1910s, and in 1939 a flagship opened on the Gran Vía in Madrid, designed by the architect Francisco Ferrer Bartolomé and later remodeled with semicircular windows that screened the interior from the street and set the goods against large curtains.[2]

From 1945 to 1978 José Pérez de Rozas, whom the house calls its first creative director, shaped its image, above all through window displays that he painted first in watercolor and then built with sculptors, set designers, glassblowers and metalworkers.[2] In the 1950s LOEWE opened a leather factory on Calle Ferrocarril in central Madrid, with a school of leather craft in which teachers trained apprentices.[2]

The Gran Vía store kept a signature book of its visitors, and the house counts Princess Grace of Monaco among its clients of the period; W adds Rita Hayworth, Marlene Dietrich and Sophia Loren, who visited the store while filming in Spain.[2][14] A story the house itself calls a legend has Ernest Hemingway giving Ava Gardner a LOEWE bag; W identifies it as a chocolate-brown crocodile handbag.[2][14]

Ready-to-wear, the Anagram and the Amazona, 1960 to 1984

LOEWE introduced women's ready-to-wear in 1960, the year it opened a store on calle Serrano, in Madrid's Golden Mile, designed by the architect Javier Carvajal for Enrique Loewe Knappe, the third generation of the family to run the business.[2] The first garment it made was a suede jacket, which McCollough and Hernandez remade for spring 2027.[8][20] New stores opened across Spain and in Tangier, and in 1963 the house reached London with a shop on Old Bond Street.[2]

In 1970 the designer Vicente Vela created the Anagram, a monogram of four Ls inspired by the branding irons once used to emboss leather; LVMH calls him an artist and the emblem a mark of material and technical excellence.[2][4] Through the 1970s the women's collections went international, with stores and stockists in cities including Brussels, Hong Kong, Honolulu, Tokyo, Singapore and Osaka, and W notes that the house worked in that decade with designers including Karl Lagerfeld and Giorgio Armani.[2][14] The first LOEWE perfume for women came in 1972 and Loewe Pour Homme in 1974.[2]

The Amazona, designed by Dario Rossi, arrived in 1975 and is the first handbag the house gave a name, according to W; Vogue called it the house tote.[14][21] Men's ready-to-wear followed in 1983.[2]

LVMH and the first fashion designers, 1985 to 2007

Louis Vuitton, later part of LVMH, became a shareholder in 1985, as LOEWE opened in European capitals and in Japan, Singapore and China.[2] In 1988 the house set up the LOEWE FOUNDATION, presided by Enrique Loewe Lynch and now led by his daughter, Sheila Loewe Boente, and the foundation inaugurated an annual prize for poetry written in Spanish.[2] LVMH acquired LOEWE in 1996, the house's 150th year, and a new factory opened on the outskirts of Madrid.[3][2]

To give its ready-to-wear new impetus, LOEWE hired Narciso Rodriguez in 1997 as designer of its women's collections; he had spent the previous two years designing Cerruti's women's line, and the plan was a Paris runway debut with the winter 1998–99 collection.[22] Vogue described his LOEWE as quiet, graphic luxury in leather and suede, and he took his final bow with the fall 2001 collection to concentrate on his own label.[23][24]

His successor, José Enrique Oña Selfa, was 26, had trained at La Cambre in Brussels and had worked with Olivier Theyskens; his first collection for the house, for fall 2002, was shown in Paris in March 2002.[25][26] He stayed six years, designing leather goods as well as clothing, and was due to show his last collection in Paris in October 2007.[27] In 2002 the foundation received the Gold Medal for Merit in the Fine Arts, which the house describes as the highest honor the Spanish government grants.[2]

Stuart Vevers, 2008 to 2013

LOEWE announced in 2007 that Stuart Vevers, head designer at Mulberry, who had worked at Bottega Veneta and Givenchy and designed runway bags at Louis Vuitton, would take over on January 1, 2008 at the company's Madrid headquarters.[27] Vogue's Sarah Mower reported that he had moved from London to Madrid and brought the Amazona back from the archive in white, a version W dates to resort 2009.[28][14] For fall 2009 he replaced the house's static presentations with a show on models.[29] W later wrote that under Vevers the house scaled back its fashion to concentrate on leather goods.[30] He left in 2013 to become executive creative director of Coach; Lisa Montague, chief executive from 2009, ran the company in those years.[31][12]

Jonathan Anderson, 2013 to 2025

In September 2013 LVMH took a minority stake in J.W. Anderson, the London label of the Northern Ireland-born designer Jonathan Anderson, and named him creative director of LOEWE.[32][33] His tenure began in June 2014 with a static exhibition of his first menswear at the house's new Paris headquarters opposite the church of Saint-Sulpice, and his first campaign was assembled from vintage photographs by Steven Meisel; the house dates its new visual identity, designed with M/M (Paris), to the same year.[34][35][2] His first women's collection, for spring 2015, was shown in the garden Isamu Noguchi designed for UNESCO in Paris.[36]

The Puzzle bag arrived in 2015, and in 2016 Anderson established the LOEWE FOUNDATION Craft Prize, first awarded in Madrid in 2017.[2][37][30] He tied the house to art and craft: an annual summer capsule with the Ibiza boutique Paula's from 2017; winter collections after Arts and Crafts figures, William Morris in 2017, Charles Rennie Mackintosh in 2018 and William De Morgan in 2019; and three Studio Ghibli collections that ended with Howl's Moving Castle in 2023.[2] In 2019 Casa LOEWE Madrid introduced a store concept that mixes clothes with works from the house's art collection.[2]

After the pandemic his runway work turned sculptural and surreal, beginning with a spring 2022 show that Sarah Mower read as a deliberate reset.[38][30] He dressed Rihanna for her 2023 Super Bowl halftime show and Beyoncé for her Renaissance tour, and he designed the costumes for Luca Guadagnino's Challengers; LOEWE supported the Costume Institute's spring 2024 exhibition at the Metropolitan Museum of Art.[30][13][39] In 2024 the house mounted Crafted World, its first major exhibition, in Shanghai.[2] W lists his awards in those years as designer of the year at the British Fashion Council's Fashion Awards in 2023 and 2024 and international designer of the year from the CFDA in 2023.[30]

His last LOEWE collection, for fall 2025, was not a runway show but an exhibition across the rooms of a hôtel particulier on rue de l'Université, which W identifies as the Hôtel de Maisons; his departure after eleven years was announced in March 2025.[34][30] In June 2025 Dior named him creative director of its women's, men's and haute couture collections.[40]

Jack McCollough and Lazaro Hernandez, since 2025

A week after Anderson's exit was announced, LOEWE appointed Jack McCollough and Lazaro Hernandez, who founded Proenza Schouler in 2002 and had announced their departure from it on January 31, as creative directors effective April 7, 2025.[6] Their first collection, for spring 2026, was shown on October 3, 2025, at the Cité Internationale Universitaire de Paris.[41] The Amazona 180, introduced in that show, was their first bag for the house and takes its name from the 180th anniversary in 2026.[42][19]

Their second show, on March 6, 2026, combined women's and men's collections and included their first menswear; the third, for spring 2027, followed on October 2, 2026, at the Château de Vincennes.[42][43][20] The anniversary year also brought a capsule with a lion drawn by the artist David Shrigley and a four-year partnership with Spain's men's and women's national football teams.[14][2]

WWD reported in March 2026 that the house had opened a second Casa in Paris, at 384 rue Saint-Honoré, counted 16 Casa flagships worldwide and said Casas on Madison Avenue in New York and in Milan were planned for 2026.[19] In November 2026 LOEWE released a holiday capsule made with Tim Burton after The Nightmare Before Christmas, on sale from November 12.[7] Pascale Lepoivre, chief executive since 2016, was still in the post in October 2026.[12][8]

Creative directors

YearsNameTitleWhat they changedRef
1945–1978José Pérez de RozasFirst creative director, in the house's wordsBuilt the house's image through its Madrid shop windows[2]
1997–2001Narciso RodriguezWomen's ready-to-wear designerGraphic, saleable clothes that, in Vogue's view, made the label a fashion name; a Paris runway planned from winter 1998–99[22][24]
2001–2007José Enrique Oña SelfaCreative director, women's ready-to-wearSix years designing ready-to-wear and leather goods[25][27]
2008–2013Stuart VeversCreative directorRefocused on leather goods, revived the Amazona, took the show onto a runway[27][31][30][29]
2013–2025Jonathan AndersonCreative directorPuzzle bag, Craft Prize, surreal post-pandemic shows, art collaborations[32][30][2]
2025–Jack McCollough and Lazaro HernandezCreative directorsAmazona 180, first menswear for fall 2026, a double-L logo[6][42][44]

As of November 2026 LOEWE's design department is led by McCollough and Hernandez, who moved to Paris for the job and work from the house's offices on rue Scribe.[7][10] They told Vogue that their pillars for the house were Spanishness, craft and clothes that look like them, and WWD found their debut more casual, sporty and hot-blooded than what came before.[10][45]

By their third show Nicole Phelps of Vogue noted a new double-L logo they had developed, and Alexander Fury of AnOther saw them turning from surrealism and art references to clothes meant to be worn; they said at a preview that they no longer wanted to make clothes as objects.[44][46] They have worked with the photographer Talia Chetrit on the house's campaigns since their first season.[47]

House codes

LVMH describes LOEWE as a house rooted in craft that draws on art and history and has been reinventing leatherwork for almost two hundred years.[4][3]

The Anagram

Vicente Vela's Anagram of 1970 is a monogram of four Ls, which the house traces to the branding irons once used to emboss fine leather.[2][4] It anchored the Amazona from 1975, alongside a small padlock and key, and today appears on charms and other accessories.[14][48] A simpler mark has joined it under McCollough and Hernandez: the Amazona 180 carries a logo cut back from four Ls to two, and Vogue saw a new double-L logo on caps and running shoes for spring 2027.[14][44]

Leather, made in Madrid

The house began with small leather goods, and its history runs through its Madrid workshops, from the calle Príncipe factory of 1892 to the school of leather craft of the 1950s.[2] The V&A, which holds a 2017 Puzzle, records it as made in Madrid from more than 40 pieces of leather, and WWD reports that the Puzzle is handmade there.[49][13]

Recent collections push the material: feather-like skived leather and scuba-like molded leather in spring 2026, leather yarn shot through with wire for crinkled tanks and T-shirts, and coats of looped lacquered leather for fall 2026.[45][10][42]

Oro suede

Honey-colored suede is a constant: reviewing Anderson's first women's show, Tim Blanks noted that the house calls the shade oro, and the first garment LOEWE made, in 1960, was a gold suede jacket that McCollough and Hernandez revisited for spring 2027.[36][20][46] The Amazona itself was first made in gold suede.[14]

The lion

The name means lion in German, and for the 180th anniversary a capsule collection and campaign featured a cartoon lion drawn by David Shrigley, whose muzzle peeks from inside the bags in place of the logo and who appears in beading and leather intarsia on the Flamenco, the Puzzle and the Hammock Flip.[2][14]

Spain and the Balearic summer

Spain is the house's other constant. Tim Blanks found Balearic lightness in Anderson's first collections, W credits him with drawing on Ibiza and the 1970s, and the Paula's Ibiza capsules have appeared every summer since 2017.[36][30][2] McCollough and Hernandez name Spanishness as one of their pillars, and for spring 2027 they drew drapery from paintings by Zurbarán and Velázquez in the Prado.[10][44]

Bags

LOEWE names the Puzzle, Flamenco, Hammock and Amazona among its iconic bags and makes them from mini to large in nappa, grained calfskin, suede and natural fibers.[5] The table lists the named styles with a documented origin; for which bag to buy and how the sizes compare, see our LOEWE bags guide.

StyleIntroducedDesigner or eraWhat it isRef
Amazona1975Dario RossiSoft briefcase-shaped bag, first in gold suede, with the Anagram padlock[14]
Flamenco1980sHouse designPouch gathered by knotted drawstrings[14][47]
Puzzle2015Jonathan AndersonGeometric bag of cut leather panels, carried four ways[13]
Hammock2016Jonathan AndersonBag with folding sides that changes shape[15]
PaseoRenewed for fall 2023Jonathan AndersonLong, shallow bag[50]
SqueezeFall 2023Jonathan AndersonRuched nappa bag with a donut chain[51]
Puzzle ToteSpring 2024Jonathan AndersonTote after the Puzzle that lies flat for travel[13]
Hammock Flip2025HouseModular reworking of the Hammock[14]
Amazona 180Spring 2026McCollough and HernandezSlouchy Amazona with one top handle, carried open[42][14]
BilbaoSpring 2026McCollough and HernandezBucket bag from the debut runway collection[52]
CalaApril 2026Paula's Ibiza capsuleSling bag[14]
WhiskerFall 2026McCollough and HernandezStructured top handle on a relaxed glazed-calfskin body[42]
Flamenco FlapPre-spring 2027McCollough and Hernandez eraFlamenco with a flap and interlocking metal knots[47]
PasitoSpring 2027McCollough and HernandezBox bag wrapped in a soft nappa cover[20]
Puzzle CharmSpring 2027McCollough and HernandezMore horizontal, lighter Puzzle, slung or carried by hand[20]

The Puzzle

Anderson first showed the Puzzle as a duffel in his debut collection, LOEWE's spring 2015 menswear, then reworked it as a crossbody that went on sale in 2015; WWD calls it the first new bag shape the house had introduced since the 1980s.[13] It can be carried by the top handle, on the shoulder, across the body or as a clutch.[13] The V&A collected a 2017 Puzzle printed with William Morris's Strawberry Thief, given by the LOEWE FOUNDATION.[49]

Artist editions have included Joe Brainard, Ken Price, Studio Ghibli and the Japanese ceramic studio Suna Fujita, and a tote version lies flat for packing.[13] When Anderson left, Lepoivre said the Puzzle, then in its tenth year, had become one of the house's icons.[30] For spring 2027 McCollough and Hernandez made it slouch, in a more horizontal, lighter Puzzle Charm.[46][20]

The Amazona and the Amazona 180

Dario Rossi designed the Amazona in 1975 as a briefcase softened for women entering the workforce: it has no rigid base, so it slouches, with reinforced handles, protective corners and the Anagram padlock and key; it was named after the warrior women of Greek myth.[14] Vogue called it the house tote when Anderson showed a version sprouting tweed for fall 2016, and he cut a smaller, squarer version for fall 2021, after Vevers had revived it in white.[21][14][28]

For their debut McCollough and Hernandez sent out a one-handle Amazona big enough for a laptop, which became the Amazona 180: W describes a single top handle, a zip top that collapses when the bag is carried open, and a logo cut back to two Ls.[10][42][14] In March 2026 Lepoivre told WWD that advance reservations for it, in all sizes and materials, had reached a level the house had not seen before.[19]

The Flamenco

W dates the Flamenco, a soft pouch gathered by drawstrings that end in knots, to the 1980s.[14][47] It is one of the shapes the house reissues for special capsules, from David Shrigley's lion of 2026 to the Tim Burton holiday collection.[14][7] Under McCollough and Hernandez it has changed shape: FashionUnited describes a flap-front shopper with a single handle in the spring 2027 show, and WWD a Flamenco Flap with interlocking metal knots in the pre-spring 2027 campaign.[20][47]

The Hammock

Anderson introduced the Hammock in 2016, building it like its namesake so that the sides fold in and out and the same bag reads as a hobo, a bucket or a crossbody.[15] Versions have included the Hammock Nugget, the Compact Hammock and the Hammock Slice, along with editions for Howl's Moving Castle and Suna Fujita; W dates the modular Hammock Flip to 2025.[15][14]

The Squeeze and the Paseo

Anderson's later years added the Squeeze, released for fall 2023 in nappa with an oval outline, cinched crinkles and a donut chain, and brought back the Paseo, a long, shallow bag he retooled for the fall 2023 runway.[51][50]

Bags since 2025

The new designers' first runway collection carried the Amazona 180 and the Bilbao bucket; the Cala sling arrived with Paula's Ibiza in April 2026; and fall 2026 introduced the Whisker, which sets a structured top handle on a relaxed body of glazed calfskin.[42][52][14] Spring 2027 added the Pasito, a box-shaped bag wrapped in a soft nappa cover.[20]

Shoes

The house's women's shoes run from flats and ballet runner sneakers to pumps and boots.[16]

StyleIntroducedDesigner or eraWhat it isRef
ToyAnderson era; a Toy slipper had appeared on the runway by 2023Jonathan AndersonFamily of pumps, slingbacks and sandals[51][16]
Ballet RunnerAnderson eraJonathan AndersonLogo sneaker[17][16]
Flow RunnerBy 2022Anderson eraLace-up runner with the signature L on its sides and an Anagram-embossed tongue[18]
LOEWE x On CloudtiltOctober 2023With OnLifestyle sneaker on On's cushioning technology[53]
Tassel loafers and kitten heelsSpring 2026McCollough and HernandezGlossy loafers in primary colors; semi-transparent kitten heels[45]
Storm bootFall 2026McCollough and HernandezBoot formed by injection molding[54]
Double L and Oval loafersCurrent (2026)McCollough and Hernandez eraCurrent loafer lines[16]
Boat shoes and barefoot runnersSpring 2027McCollough and HernandezSquishy boat shoes; barefoot running shoes[8][44]

Ballet Runner and Flow Runner

Reviewing spring 2025, Sarah Mower counted the Ballet Runner logo sneakers among the house's commercial signatures, alongside its bags.[17] The Flow Runner, a lace-up sneaker, carries the signature L on its sides, an embossed Anagram on the tongue and a three-dimensional logo at the heel.[18] The house also makes sneakers with the Swiss sportswear company On, including the Cloudtilt of October 2023.[53]

The Toy

The Toy is LOEWE's current family of pumps, slingbacks and sandals, sold in goatskin, glossy nappa, laminated calfskin and shearling.[16] In 2023 Hypebeast described a Toy slipper that had debuted on the runway.[51]

Shoes since 2025

McCollough and Hernandez opened with glossy tassel loafers in primary colors and semi-transparent kitten heels worn with bright socks.[45] Their fall 2026 Storm boots were formed by injection molding, and spring 2027 brought squishy boat shoes and barefoot running shoes carrying the double-L or block-letter logo.[54][8][44] The house's current shoe listing includes Double L and Oval loafers, Pebble Soft ballerinas and Salto chelsea booties.[16]

Ready-to-wear

LOEWE introduced women's ready-to-wear in 1960, beginning with a suede jacket, and menswear in 1983.[2][8] W noted in 2025 that before Anderson the house was known more for leather goods than for clothes, after several designers had struggled to make it a fashion name.[30]

Narciso Rodriguez's collections, as Vogue reviewed them, were clean and graphic: blazers, shirt dresses and leather skirts, suede T-shirts and camisoles, and beaded or crystal-encrusted dresses for evening.[55][23][24] José Enrique Oña Selfa worked best, in Vogue's view, in knitwear and skins, and Stuart Vevers's clothes were built on very fine suede and exotic leathers, including an ostrich skirt.[26][28]

Anderson set a Balearic lightness against the house's leather, from a sheath in its oro suede in 2014 to sculpted anthurium bodices in 2022 and, for fall 2024, trompe-l'oeil beading, porcelain-flower prints and balloon trousers.[36][56][57] The house now lists balloon jackets among its signature outerwear.[58]

McCollough and Hernandez start from American sportswear and remake it in leather or by hand: for spring 2026 that meant shredded-leather jeans, hand-pleated and spray-painted leather shirts, wire-shot leather tanks, 3D-printed towel dresses and a windbreaker in silk Gore-Tex.[10] For fall 2026 they cast slip dresses in latex, made parkas and scarves that inflate, and dyed shearling and cut it like a poodle's coat.[43][42]

Spring 2027 paired checked sport coats, polo shirts worn backwards and chinos with skirts tied on with bungee cord in the manner of Spanish baroque drapery, while a former Craft Prize finalist made glass-bead dresses that WWD likened to wet beach towels.[44][8][46]

Jewelry and accessories

Small leather goods are where LOEWE began: the 1846 workshop made purses, wallets, cigarette cases and jewelry cases.[2] The current accessories range covers sunglasses, belts, jewelry in sterling silver, charms, bag straps and scarves, with Anagram charms and reversible calfskin belts among the house lines.[48]

Jewelry and charms

Artists have shaped the jewelry: Lynda Benglis made a limited jewelry collection alongside the bronze sculptures she created for the spring 2024 shows, and Cosima von Bonin's work inspired charms and jewels for fall 2026.[2][54] For spring 2027 the house also brought back silk ties from its archive, with motifs taken from Spanish painting, a category Anderson had dropped.[20]

Perfume and home scents

After its first women's perfume of 1972 and Loewe Pour Homme of 1974, the house added Aire (1985), Esencia (1987), Aura (1994), Agua (2000), Solo (2004), 7 (2010), 001 (2016) and Earth (2022).[2] In 2020 it relaunched the range as Botanical Rainbow, recolored in block-shaped bottles, and introduced Home Scents, candles, diffusers and sprays in scents such as tomato leaves, oregano and coriander.[2] LVMH lists LOEWE Perfumes among its perfume and cosmetics houses.[3]

Art, craft and the LOEWE FOUNDATION

The LOEWE FOUNDATION, created in 1988, runs the Craft Prize that Anderson established in 2016; it was first awarded in Madrid in 2017, to the German woodturner Ernst Gamperl for Tree of Life 2, vessels carved from an oak uprooted by a storm.[2][37][59] The ceremony has since traveled to London, Tokyo, Paris, Seoul, New York and Singapore.[37]

The 2026 prize went to the South Korean artist Jongjin Park for Strata of Illusion, a work in paper and porcelain slip.[60][37] Entries for the tenth edition closed on October 15, 2026; the prize will be awarded in Milan on April 11, 2027, on the eve of Milan Design Week, with an exhibition marking a decade of the prize.[61][37]

The house has shown craft at Milan's Salone del Mobile since 2016, starting with early twentieth-century oak furniture inlaid with leather marquetry and continuing with baskets in 2019, chairs in 2023 and teapots in 2025.[2] Its Casa stores mix fashion with the LOEWE art collection; in the Paris Casa on rue Saint-Honoré, Gerrit Rietveld armchairs, John Allen rugs and Picasso ceramics carried over from the Anderson years.[2][19]

Artists and collaborators have marked each era: the Arts and Crafts capsules and Studio Ghibli under Anderson, Lynda Benglis's bronzes for spring 2024, Ellsworth Kelly's painting at the entrance of the 2025 debut, Cosima von Bonin's sculptures for fall 2026, David Shrigley's lion and Tim Burton's holiday capsule.[2][10][54][14][7] In 2021 the Surplus Project turned leftover leathers into woven basket bags.[2] The V&A holds a Puzzle, and the Met's 2026 Costume Institute exhibition, Costume Art, included work by LOEWE.[49][62]

Signature pieces

  1. The suede jacket, 1960: the first garment LOEWE made, reworked in gold suede for spring 2027.[8][20]
  2. The Anagram, 1970: Vicente Vela's monogram of four Ls, taken from leather branding irons.[2]
  3. The Amazona, 1975: Dario Rossi's soft briefcase, the first bag the house named, with its padlock and key.[14]
  4. The Flamenco, 1980s: the gathered, knotted pouch, reworked as the Flamenco Flap in 2026.[14][47]
  5. The Puzzle, 2015: Anderson's first bag for the house, now in the V&A's collection.[13][49]
  6. The Hammock, 2016: the bag whose folding sides change its shape.[15]
  7. Paula's Ibiza, from 2017: the summer capsule made each year with the Ibiza boutique.[2]
  8. The breastplate, spring 2022: the golden breastplates of Anderson's first post-pandemic show; look 50 of that collection inspired the leather breastplate Rihanna wore for the 2023 Super Bowl halftime show.[38][63]
  9. The hands bodysuit, 2023: the crystal bodysuit with hand motifs that Beyoncé wore on her Renaissance tour.[64]
  10. Skived leather jeans, 2025: the feather-like leather jeans of the McCollough and Hernandez debut.[45][10]
  11. The Amazona 180, 2025: the new designers' first bag, shown in their debut and named for the house's 180th anniversary.[33][42][19]

Runway

McCollough and Hernandez have shown three collections, all below; four landmark shows from earlier eras follow.

Spring 2027, Paris: October 2, 2026

The third collection was shown inside the Château de Vincennes on a set built in the round, with models passing within arm's reach of the audience.[44][20] The designers called it a meeting of old world and new: American prep and sportswear set against Spanish baroque, including skirts draped after Zurbarán and Velázquez paintings they had seen at the Prado, beaded skirts by an artisan found through the Craft Prize, and suede jackets modeled on the house's first garment.[44][46]

Nicole Phelps of Vogue thought the new double-L logo was leaned on too heavily, while Alexander Fury of AnOther found the collection's easy sexuality among the most compelling of the season.[44][46] WWD's Miles Socha noted a quieter approach to craft but found the outdoor references overdone, and hoped the ideas would come together the next season.[8]

Fall 2026, Paris: March 6, 2026

The second show combined women's and men's collections, the designers' first menswear, after LOEWE skipped the January men's shows.[42][43] Cosima von Bonin's giant sculptural animals stood in the show space at the Château de Vincennes; the clothes included 3D-printed latex slip dresses, latex hooded coats, parkas that looked like inflatable rafts and shearling bell jackets.[43][54] Nicole Phelps wrote that the collection was more experimental than the debut and that the designers were building their own LOEWE language quickly.[43]

Spring 2026, Paris: October 3, 2025

The debut was staged on the fifth day of Paris Fashion Week at the Cité Internationale Universitaire de Paris, with Ellsworth Kelly's painting Yellow Panel with Red Curve (1989) hung at the entrance.[41][33][10] Molded leather, skived leather jeans, towel-like dresses and the one-handle Amazona set out the designers' terms.[45][10]

Miles Socha of WWD called it upbeat and found the house already more approachable and playful; Nicole Phelps of Vogue saw the designers' verve as the new LOEWE's strongest selling point; and FashionUnited stressed continuity with Anderson's codes, noting how few pieces he could not have designed himself.[45][10][33]

Fall 2025, Paris: Anderson's farewell exhibition

Anderson's last collection was shown not on a runway but as an exhibition over several rooms of a hôtel particulier on rue de l'Université, with clothes on mannequins and a giant leather pumpkin by Anthea Hamilton in the foyer; Sarah Mower read it as a round-up of everything he had done to stretch the house.[34][30]

Spring 2023, Paris: the anthurium

A giant fiberglass anthurium grew through the floor of the venue, and Anderson molded bodices and bra cups from the flower; Taylor Russell opened the show in a strapless black velvet dress with panniers.[56]

Spring 2022, Paris: the reset

Anderson's first runway show after the pandemic took place in an empty, purpose-built space and opened with black column dresses pushed out by metal structures; Sarah Mower reported that he wanted to start again, and he paired jersey with golden breastplates.[38]

Spring 2015, Paris: Anderson's women's debut

Anderson's first women's show for LOEWE was staged in the Isamu Noguchi garden at UNESCO, where Tim Blanks found the Balearic lightness of his menswear in place of the heavy leather the house had been known for.[36]

Celebrities and the red carpet

  • Julia Garner: LOEWE at the 2026 Emmy Awards, Peacock Theater, Los Angeles, September 14, 2026.[65]
  • Sarah Pidgeon and Isla Johnston: LOEWE at the Met Gala, New York, May 4, 2026, which McCollough and Hernandez also attended.[62]
  • Emma Mackey: a black jacket and golden yellow asymmetric skirt from the spring 2026 collection, London premiere of Ella McCay, November 2025.[66]
  • Anna Wintour: LOEWE as a co-chair of the Met Gala, New York, May 6, 2024, a night on which, FashionUnited reported, LOEWE appeared to dress the most guests.[67][39]
  • Ariana Grande: a LOEWE gown with an iridescent, shell-like mother-of-pearl effect, Met Gala, May 6, 2024.[67][39]
  • Greta Lee: a sculptural bodice with three-dimensional flowers on Chantilly silk lace, Met Gala, May 6, 2024.[67][39]
  • Taylor Russell: a molded bodice that recalled wood marquetry over a draped silk skirt, her first Met Gala, May 6, 2024.[67][39]
  • Josh O'Connor and Mike Faist: LOEWE tailoring at the Met Gala, May 6, 2024, O'Connor in an elongated tailcoat, soon after the release of Challengers, for which Anderson led the costumes.[67][39]
  • Beyoncé: a gold crystal LOEWE bodysuit with hand motifs, opening night of the Renaissance World Tour, Friends Arena, Stockholm, May 2023; the house also made her a silver crystal bodysuit for the tour.[64]
  • Rihanna: a red LOEWE flight suit over a leather breastplate and silk jersey catsuit, inspired by look 50 of spring 2022, 2023 Super Bowl halftime show, State Farm Stadium.[63]
  • Taylor Russell: opened the spring 2023 show in Paris in black velvet, before the house named her a global ambassador in November 2022.[56][68]

In the weeks before their March 2026 show McCollough and Hernandez named Isla Johnston and Théodore Pellerin, their first male ambassador, as brand ambassadors, followed by Julia Garner as a global ambassador.[69][70] David Jonsson joined in July 2026, Spike Fearn in September and Eva Victor in October; WWD also lists Wang Yibo among the house's ambassadors.[71][72][73] Jiang Qiming, a LOEWE ambassador, appears in the pre-spring 2027 campaign.[47] Under Anderson, Taylor Russell was named a global ambassador in November 2022, the house's first based in the United States.[68]

Sizing and fit

LOEWE labels women's clothing in French sizes and men's clothing in Italian sizes; shoes and belts use European sizes.[74] LOEWE publishes its conversion charts in a size guide on each product page; its guide for women's tops and dresses converts as follows.[74][75]

LOEWE (FR)LetterITUSUK
32XXS36004
34XS3806
36S402–48
38M424–610
40L44812
42XL461014
44XXL481216

The chart gives a range of US sizes for FR 36 and FR 38, so a US 4 appears under both; each product page also lists the garment's measurements by size and the size the model wears.[75][74]

Women's shoes are labelled in EU/FR sizes. On the house's chart the Italian size is one lower than the LOEWE size and the US size is the LOEWE size minus 30, so a LOEWE 37 is an IT 36 and a US 7, from LOEWE 35 (US 5) to LOEWE 41 (US 11); some styles, including the Double L loafer, come in half sizes.[76] LOEWE notes that shoes made with On are also labelled in EU sizes but size differently from its own collections.[74]

Belts are sized in centimeters, measured from the buckle to the middle hole, with extra holes every 2.5 cm; rings are sized by the inside diameter of a ring that fits well.[74]

Shopping LOEWE on Vêtir

Vêtir carries new LOEWE from the house and from the luxury retailers we work with, across LOEWE bags, clothing, shoes, accessories, jewelry and home, with the whole range on our LOEWE designer page. Menswear has its own pages for men's clothing, men's bags and men's shoes, and the fragrances and candles are listed under LOEWE Perfumes.

For buying advice rather than history, our guide to LOEWE bags compares the Puzzle, Amazona, Flamenco, Hammock and Squeeze size by size, and our Paris Fashion Week report covers the spring 2027 show. The Flow Runner and Ballet Runner meet Miu Miu's runners in the best designer sneakers, the house's palm-leaf baskets feature in the best straw bags, and its charms in our bag charms edit. Browse every house's clutch bags, loafers and leather jackets, or ask our AI stylist to build an outfit around a LOEWE bag you already own. The four edits below show the newest LOEWE pieces each time the page loads.

Frequently asked questions

Who owns LOEWE?

LOEWE is owned by LVMH. Louis Vuitton, later part of LVMH, became a shareholder in 1985, and LVMH acquired the house in 1996, its 150th year. LVMH describes it as a Spanish house rooted in craft, and Pascale Lepoivre has been its chief executive since 2016.[2][3][4][12]

Who is the creative director of LOEWE?

As of November 2026 LOEWE has two creative directors, Jack McCollough and Lazaro Hernandez, the founders of Proenza Schouler. The house appointed them effective April 7, 2025, after Jonathan Anderson's eleven years in the role, and their first collection, for spring 2026, was shown in Paris on October 3, 2025.[11][6][7][41]

Who is the CEO of LOEWE?

Pascale Lepoivre is LOEWE's chief executive. She joined in 2016 from Céline, where she was executive vice president, succeeding Lisa Montague, and WWD still described her as chief executive in October 2026, crediting her with the house's rapid expansion alongside Jonathan Anderson.[12][8]

When and where was LOEWE founded?

LOEWE was founded in Madrid in 1846, when a collective of Spanish leather artisans opened a workshop on calle Lobo. It took its name in 1872 from Enrique Loewe Roessberg, a German merchant who acquired the workshop, and became an official supplier to the Spanish crown in 1905.[2][1]

What is the most famous LOEWE bag?

LOEWE names the Puzzle, Flamenco, Hammock and Amazona among its iconic bags. The Puzzle, designed by Jonathan Anderson and released in 2015, became one of the house's signature bags and is in the collection of the V&A; the Amazona of 1975 was the first handbag the house named.[5][13][49][14]

What does the LOEWE logo mean?

The LOEWE logo, called the Anagram, is a monogram of four Ls created in 1970 by Vicente Vela and inspired by the branding irons used to emboss leather. Under Jack McCollough and Lazaro Hernandez a pared-down logo of two Ls has appeared on the Amazona 180 and, for spring 2027, on caps and running shoes.[2][14][44]

What is the LOEWE Craft Prize?

The LOEWE FOUNDATION Craft Prize is an annual international award for contemporary craft. Jonathan Anderson established it in 2016 and it was first awarded in Madrid in 2017. The 2026 winner was the South Korean artist Jongjin Park, and the tenth edition will be awarded in Milan in April 2027.[2][30][37][60]

How does LOEWE sizing work?

LOEWE labels women's clothing in French sizes and men's in Italian sizes. On its women's chart an FR 36 is a small, an IT 40 and a US 2 to 4, and an FR 38 is a medium, an IT 42 and a US 4 to 6. Women's shoes use EU/FR sizes, with a LOEWE 37 equal to a US 7.[74][75][76]

How do you pronounce LOEWE?

LOEWE gives the pronunciation of its name as lo-weh-vay. The name comes from Enrique Loewe Roessberg, the German merchant who took over the Madrid workshop in 1872, and the house notes that it means lion in German.[1][2]

References

  1. Welcome to LOEWE. LOEWE. Accessed November 12, 2026.
  2. Our History. LOEWE. Accessed November 12, 2026.
  3. History. LVMH. Accessed November 12, 2026.
  4. Loewe, accessories, ready-to-wear. LVMH. Accessed November 12, 2026.
  5. Luxury bags for women - LOEWE International official website. LOEWE. Accessed November 12, 2026.
  6. Loewe Names Proenza Schouler's Jack McCollough & Lazaro Hernandez as Co-Creative Directors. W Magazine, March 24, 2025. Accessed November 12, 2026.
  7. Loewe partners with Tim Burton on capsule inspired by “The Nightmare Before Christmas”. FashionUnited, November 9, 2026. Accessed November 12, 2026.
  8. Loewe Spring 2027 Ready-to-Wear Runway, Fashion Show & Collection Review. WWD, October 2, 2026. Accessed November 12, 2026.
  9. LOEWE Terms & Conditions - LOEWE. LOEWE. Accessed November 12, 2026.
  10. Loewe Spring 2026 Ready-to-Wear Collection. Vogue, October 3, 2025. Accessed November 12, 2026.
  11. New creative directors - LOEWE. LOEWE. Accessed November 12, 2026.
  12. Loewe hires ex-Céline executive Pascale Lepoivre as CEO. FashionUnited, September 21, 2016. Accessed November 12, 2026.
  13. A History of the Loewe Puzzle Bag. WWD, April 26, 2024. Accessed November 12, 2026.
  14. How Loewe's Amazona Became the Go-To Bag for Women on the Move. W Magazine, June 3, 2026. Accessed November 12, 2026.
  15. The Loewe Hammock Bag Deserves More Love. PurseBlog, December 20, 2024. Accessed November 12, 2026.
  16. Women's designer Shoes & Footwear - LOEWE. LOEWE. Accessed November 12, 2026.
  17. Loewe Spring 2025 Ready-to-Wear Collection. Vogue, September 27, 2024. Accessed November 12, 2026.
  18. The Loewe Flow Runner is the Winning Sneaker this Spring. V Magazine, February 22, 2022. Accessed November 12, 2026.
  19. Loewe Opened its Second Casa Flagship in Paris, on Rue Saint-Honoré. WWD, March 9, 2026. Accessed November 12, 2026.
  20. Loewe in Paris: from the return of the tie to the new 'Pasito' bag. FashionUnited, October 5, 2026. Accessed November 12, 2026.
  21. Loewe Fall 2016 Ready-to-Wear Collection. Vogue, March 4, 2016. Accessed November 12, 2026.
  22. Loewe: Narciso Rodriguez neuer DOB-Designer. TextilWirtschaft, June 15, 1997. Accessed November 12, 2026.
  23. Loewe Spring 2001 Ready-to-Wear Collection. Vogue, October 12, 2000. Accessed November 12, 2026.
  24. Loewe Fall 2001 Ready-to-Wear Collection. Vogue, March 13, 2001. Accessed November 12, 2026.
  25. Ona Selfa ist neuer Kreativ-Direktor bei Loewe. TextilWirtschaft, September 27, 2001. Accessed November 12, 2026.
  26. Loewe Fall 2002 Ready-to-Wear Collection. Vogue, March 7, 2002. Accessed November 12, 2026.
  27. Loewe ernennt Stuart Vevers zum Art Director. TextilWirtschaft, July 26, 2007. Accessed November 12, 2026.
  28. Loewe Spring 2009 Ready-to-Wear Collection. Vogue, September 30, 2008. Accessed November 12, 2026.
  29. Loewe Fall 2009 Ready-to-Wear Collection. Vogue, March 6, 2009. Accessed November 12, 2026.
  30. Jonathan Anderson Is Leaving Loewe After 11 Years. W Magazine, March 17, 2025. Accessed November 12, 2026.
  31. Coach names Stuart Vevers as creative director. FashionUnited, June 25, 2013. Accessed November 12, 2026.
  32. LVMH takes minority stake in J.W. Anderson. FashionUnited, September 26, 2013. Accessed November 12, 2026.
  33. McCollough and Hernandez embrace Anderson's legacy in their debut for Loewe. FashionUnited, October 3, 2025. Accessed November 12, 2026.
  34. Loewe Fall 2025 Ready-to-Wear Collection. Vogue, March 10, 2025. Accessed November 12, 2026.
  35. Loewe Spring 2015 Menswear Collection. Vogue, June 26, 2014. Accessed November 12, 2026.
  36. Loewe Spring 2015 Ready-to-Wear Collection. Vogue, September 26, 2014. Accessed November 12, 2026.
  37. Loewe Foundation Craft Prize 2027 Ceremony to Take Place in Milan During Design Week. WWD, October 8, 2026. Accessed November 12, 2026.
  38. Loewe Spring 2022 Ready-to-Wear Collection. Vogue, October 1, 2021. Accessed November 12, 2026.
  39. The Met Announces The Costume Institute's Spring 2024 Exhibition and Gala. The Metropolitan Museum of Art, November 8, 2023. Accessed November 12, 2026.
  40. Jonathan Anderson Confirmed as Dior's New Artistic Director. WWD, June 2, 2025. Accessed November 12, 2026.
  41. Le premier défilé Loewe par Jack McCollough et Lazaro Hernandez. Numéro, October 3, 2025. Accessed November 12, 2026.
  42. Loewe AW26/27: McCollough and Hernandez define a new era of 'creative play' in Paris. FashionUnited, March 9, 2026. Accessed November 12, 2026.
  43. Loewe Fall 2026 Ready-to-Wear Collection. Vogue, March 6, 2026. Accessed November 12, 2026.
  44. Loewe Spring 2027 Ready-to-Wear Collection. Vogue, October 2, 2026. Accessed November 12, 2026.
  45. Loewe Spring 2026 Ready to Wear Runway, Fashion Show & Collection Review. WWD, October 3, 2025. Accessed November 12, 2026.
  46. Spanish Drama, American Ease at Loewe. AnOther, October 4, 2026. Accessed November 12, 2026.
  47. Loewe Shot Its Latest Campaign in Madrid, Exalting Its Colors. WWD, October 27, 2026. Accessed November 12, 2026.
  48. Women's Luxury Designer Accessories - LOEWE. LOEWE. Accessed November 12, 2026.
  49. Puzzle | Jonathan Anderson | V&A Explore The Collections. Victoria and Albert Museum. Accessed November 12, 2026.
  50. Loewe Fall 2023 Ready-to-Wear Collection. Vogue, March 3, 2023. Accessed November 12, 2026.
  51. LOEWE Fall/Winter 2023 Squeeze Bag Release Info. Hypebeast, September 7, 2023. Accessed November 12, 2026.
  52. LOEWE Women's SS26 Runway Collection. LOEWE. Accessed November 12, 2026.
  53. Loewe and On continuing collaboration with Cloudtilt sneakers. FashionUnited, October 9, 2023. Accessed November 12, 2026.
  54. LOEWE FW26 Fashion Show for women and men. LOEWE. Accessed November 12, 2026.
  55. Loewe Spring 2000 Ready-to-Wear Collection. Vogue, October 7, 1999. Accessed November 12, 2026.
  56. Loewe Spring 2023 Ready-to-Wear Collection. Vogue, September 30, 2022. Accessed November 12, 2026.
  57. Loewe Fall 2024 Ready-to-Wear Collection. Vogue, March 1, 2024. Accessed November 12, 2026.
  58. Luxury Designer Womenswear - LOEWE. LOEWE. Accessed November 12, 2026.
  59. LOEWE Craft Prize 2017. LOEWE FOUNDATION. Accessed November 12, 2026.
  60. Winner of the LOEWE FOUNDATION Craft Prize 2026. LOEWE FOUNDATION. Accessed November 12, 2026.
  61. LOEWE FOUNDATION Craft Prize 2027. LOEWE FOUNDATION. Accessed November 12, 2026.
  62. Zara scores a hat-trick at a Met Gala with a strong Spanish influence. FashionUnited, May 5, 2026. Accessed November 12, 2026.
  63. All the Details on Rihanna's Red Super Bowl Half Time Performance Look. W Magazine, February 13, 2023. Accessed November 12, 2026.
  64. Beyoncé kicks off ‘Renaissance’ tour in ‘hands-on’ bodysuit. CNN, May 11, 2023. Accessed November 12, 2026.
  65. The 12 Best-Dressed Stars From the 2026 Emmys. W Magazine, September 15, 2026. Accessed November 12, 2026.
  66. Emma Mackey Styles Loewe for 'Ella McCay' London Premiere. WWD, November 25, 2025. Accessed November 12, 2026.
  67. Unconventional constructions and a plethora of debuts: Highlights from the Met Gala's Garden of Time. FashionUnited, May 7, 2024. Accessed November 12, 2026.
  68. Loewe names Taylor Russell as its new brand ambassador. FashionNetwork, November 2, 2022. Accessed November 12, 2026.
  69. Loewe Taps Canadian Actor Théodore Pellerin as Brand Ambassador. WWD, February 24, 2026. Accessed November 12, 2026.
  70. Loewe Names 'Ozark' Actress Julia Garner a Global Brand Ambassador. WWD, March 3, 2026. Accessed November 12, 2026.
  71. David Jonsson Joins Loewe as Brand Ambassador. V Magazine, July 24, 2026. Accessed November 12, 2026.
  72. Loewe Appoints British Actor Spike Fearn as Newest Brand Ambassador. WWD, September 3, 2026. Accessed November 12, 2026.
  73. 'Sorry, Baby' Director Eva Victor is Loewe's Newest Brand Ambassador. WWD, October 19, 2026. Accessed November 12, 2026.
  74. Frequently asked questions - LOEWE. LOEWE. Accessed November 12, 2026.
  75. Short sleeve shirt in cotton White - LOEWE International official website (Women tops and dresses size guide). LOEWE. Accessed November 12, 2026.
  76. Double L loafer in soft calfskin Black - LOEWE International official website (Women shoes size guide). LOEWE. Accessed November 12, 2026.

Last reviewed November 12, 2026 by Vêtir Editors.