Ed Hardy channels the tattoo art of Don Ed Hardy into unapologetically graphic fashion. Drawing on Japanese-inspired flash, skulls, tigers and roses, its denim, tees and caps carry a high-voltage, embellished finish. The label’s early-2000s maximalism now feels newly relevant for wardrobes that favour personality over restraint.
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Ed HardyWings Baggy Sweatpant$90
Ed HardyMary Dragon Studded Boxy Zip Sweatpant$115
Ed HardyJapan Lion Rhinestone Hang Sweatpant$115
Ed HardyMary Boxy Hangdown Tee$75
Ed HardyDevil Bike Boxy Hangdown Tee$75
Ed HardySkeles Workwear Shirt$81
Ed HardyLove Kills Slowly Winged Skull Throwback Tee$45
Ed HardyEagle Throwback Tee$45
Ed HardyFirelord Rhinestone Throwback Tee$50
Ed HardyPanteras Boxy Tee$55
Ed HardyPanthers Boxy Tee$45
Ed HardyPanther Rose Cut Off Tee$45
Ed HardyJapan Lion Rhinestone Hang Hoodie$115
Ed HardyPanther Sunfade Boxy Zip Hoodie$90
Ed HardyMary Dragon Studded Boxy Zip Hoodie$120