Moncler

History

Monestier-de-Clermont, 1952 to 1954

Moncler takes its name from Monestier-de-Clermont, the mountain village near Grenoble where René Ramillon and André Vincent founded the company in 1952.^[1] Its first products were quilted sleeping bags, a lined hooded cape and tents, made for people who worked at high altitude.^[1] The Moncler Group's own account describes the tents as telescopic and dates the first down jackets, built for extreme mountain conditions, to 1954.^[25]

Those first coats caught the attention of the French mountaineer Lionel Terray, who noted how well they performed, and the company created a specialist line, Moncler pour Lionel Terray, which the group treats as its definitive entry into professional mountaineering.^[1][25]

Expeditions and the Grenoble Olympics, 1954 to 1968

In 1954 Moncler's coats were chosen to equip the Italian expedition to the Karakoram on which Achille Compagnoni and Lino Lacedelli made the first ascent of K2.^[1][25] The jacket made for that climb, which the house calls the Karakorum, was cut from raw cotton insulated with down.^[4] The next year the French expedition that reached the summit of Makalu, 8,470 meters high, used Moncler jackets; the house says it outfitted Lionel Terray for that first ascent.^[1][4]

In 1964 Moncler became official outfitter of the Alaskan expeditions organized by Terray, and its double duvet jacket was remade in a lighter, more aerodynamic form suited to competitive skiing; the group calls that version the precursor of today's Moncler jacket.^[1] For the 1968 Winter Olympics in Grenoble, Moncler was official supplier to the French downhill ski team.^[1] The same year a cockerel permanently replaced the logo that had shown an outline of Mont Aiguille, the peak that rises behind Monestier-de-Clermont.^[1]

From the slopes to the city, 1970s and 1980s

In the 1970s and 1980s the jacket left the mountains for the city, where its distinctive quilting and bright colors turned it into a cult object.^[25] In Milan it became part of the uniform of the paninari, a 1980s youth movement named after the sandwich bars where its members gathered, who wore brightly colored Moncler puffers with turned-up Levi's 501s and Timberland boots.^[26][1]

Two of the house's archive styles date from that decade: the Verone jacket, which Moncler describes as emblematic of the paninari, and the Tibb, an oversized sleeveless vest with boudin quilting and a double zip.^[4]

Remo Ruffini and the move into luxury, 2003 to 2013

Remo Ruffini, who comes from a family in the textile and clothing trade of Como, acquired Moncler in 2003.^[12][1] He had created New England, a preppy-inspired label, in the 1980s and sold it in 2001, and when he bought Moncler its sales were around €50 million, WWD reported.^[8] The company describes what followed as a global reset of the brand toward a luxury position that kept faith with the brand's roots and heritage, built around what it calls the global puffer jacket, a down jacket meant to pair technical function with unexpected design.^[1][25] Ruffini also began working with outside designers almost at once; among the first, according to the South China Morning Post, were Junya Watanabe and Nicolas Ghesquière, then at Balenciaga.^[12]

Moncler opened its first city boutique in Paris in 2007, then Milan in 2008 and New York in 2010.^[1] It launched two designer lines: Moncler Gamme Rouge for women in 2006, designed first by Alessandra Facchinetti, and Moncler Gamme Bleu for men in 2009, with the American designer Thom Browne.^[1] Moncler Grenoble, a ski and mountain line, made its debut in New York in 2010.^[1]

In October 2008 Carlyle Europe Partners III, a fund of the Carlyle Group, bought 48 percent of the Moncler group, then an Italian apparel company with several brands, investing alongside Ruffini, senior managers and an existing shareholder; in June 2011 the investment firm Eurazeo bought 45 percent, which left Ruffini, then chairman and creative director, with 32 percent.^[27] By Carlyle's account, the store network grew from 6 to 135 by the end of 2013, the children's license was bought back through a joint venture with the former licensee, and the group's other brands, among them Henry Cotton's and Marina Yachting, were sold shortly before the listing.^[27]

A listed company, 2013 to 2020

Moncler listed on the Milan stock exchange on December 16, 2013; its shares ended the first day at €14.97, 47 percent above the offering price, which the group calls the most successful European listing of that year.^[1] In March 2014 it joined the FTSE MIB, the index of the 40 largest companies on the Milan exchange.^[3]

In November 2017 the company announced that Gamme Rouge, designed since 2008 by Giambattista Valli, and Thom Browne's Gamme Bleu would end with the spring/summer 2018 season, leaving both designers to concentrate on their own labels.^[28][29] Moncler Genius followed: on the evening of February 20, 2018, Moncler opened Milan Fashion Week with eight collections shown together, then released them one project a month.^[30][31]

Stone Island and the Moncler Group, 2020 to 2024

On December 7, 2020, Moncler agreed to buy Stone Island, the Italian casual menswear brand founded in 1982, in a deal that valued the company at €1,150 million.^[32] The deal closed on March 31, 2021, which the company treats as the creation of the Moncler Group.^[3]

The house celebrated its 70th anniversary in September 2022 with a performance in Milan's Piazza del Duomo, watched by about 18,000 people and built around the Maya jacket.^[10] In December 2024 Ruffini, described by the house as chairman, chief executive and creative director, received the Trailblazer Award at The Fashion Awards in London.^[33]

On September 26, 2024, Ruffini's holding company and LVMH announced that LVMH had bought 10 percent of Double R, the vehicle through which Ruffini holds the largest stake in Moncler, with the right to name one Moncler director; Double R was to raise its stake to as much as 18.5 percent, with LVMH funding the purchases.^[13] Moncler's investor pages listed Double R with 18.2 percent of the shares on August 24, 2026.^[2] When Alexandre Arnault left Moncler's board in July 2026, the board co-opted Sidney Toledano, a special adviser to LVMH's chairman and chief executive.^[6]

A new chief executive, 2025 and 2026

At the end of 2025 the company moved into Casa Moncler, a new headquarters campus in Milan designed by the architects Antonio Citterio and Patricia Viel, where prototyping, pattern-making and the design office share one six-story building.^[11][12]

Moncler returned to the Olympic Games for Milano Cortina 2026 as official sponsor of the Brazil Olympic Committee for the opening and closing ceremonies and technical sponsor of Brazil's alpine ski team.^[34] The ceremony uniforms, designed under Ruffini's creative direction with the Brazilian designer Oskar Metsavaht, reworked the Karakorum.^[35] At the Games the team's Lucas Pinheiro Braathen, a Moncler Grenoble ambassador, won the men's giant slalom, the first Winter Olympic medal for Brazil or any South American country.^[36][35]

On January 20, 2026, Moncler announced that Bartolomeo Rongone, chief executive of Bottega Veneta since 2019, would become group chief executive on April 1, with Ruffini moving to executive chairman and keeping responsibility for creative direction.^[5] Rongone took office on that date.^[6] In 2025 the Moncler brand had revenue of €2,720.9 million, out of €3,132.1 million for the group.^[23] In September 2026 the house opened its largest store anywhere, a two-level, 23,680-square-foot flagship in the General Motors Building at 767 Fifth Avenue in New York.^[19]

Creative directors

Under Remo Ruffini, who took over in 2003, Moncler has not appointed a creative director for the whole house: Ruffini holds that responsibility himself.^[12][5] Carlyle's account of its 2011 sale called him chairman and creative director, and in December 2024 the house styled him chairman, chief executive and creative director.^[27][33] The table lists the people who led the house and designed its named lines, with the titles the house used.

As of November 2026 no separate creative director has been named. Moncler's board page lists Ruffini as executive chairman and Rongone as chief executive, and the group's report for the first half of 2026 says Ruffini kept oversight of creative direction when Rongone took over on April 1.^[7][6][5] In November 2026 WWD reported that Ruffini continued to provide the creative direction, with Rongone running the business day to day.^[8]

In an interview the South China Morning Post published in February 2026, Ruffini said the arrangement is deliberate: “I've always tried not to have one creative director.” He described a model of many creatives inside and outside the company, and said the new chief executive would leave him more time for customers, the creative side and product development.^[12]

Moncler Grenoble has had its own president since May 2026, when Mina Piccinini, the group's chief corporate strategy officer, took the post, reporting to Rongone; in November 2026 Andrea Tieghi became Moncler's chief commercial officer, also reporting to Rongone.^[43][14] The ski line's designer named in the house's Genius releases from 2019 to 2021 was Sandro Mandrino.^[38][39][40]

House codes

Goose down and the boudin

Down has been at the heart of Moncler's jackets since the company began, and the group says it has come to define the brand.^[9] Its specification calls for at least 90 percent white goose down cluster, with no more than 10 percent small feathers, and a minimum fill power of 710 cubic inches per 30 grams; each batch is tested against 11 parameters, first by an accredited independent body and then in Moncler's own laboratory; 950 tests were carried out in 2025.^[9]

Moncler calls its quilted channels boudin quilting and lists it among the signature details of the Tibb vest; Edward Enninful used it on the nylon laqué cape he made for Nessa Diab at the 2025 Met Gala.^[4][15]

Nylon laqué

The house's notes for its 2025 Met Gala looks call nylon laqué, its lacquered nylon, the brand's signature.^[15] Archive reissues move between shine and matte: the 2026 Karakorum is a glossy 10-denier micro ripstop where the 1954 original was raw cotton, while the Verone and Himalaya returned in matte cotton and cotton-nylon blends.^[4]

The cockerel, the patch and the pin

The cockerel has been Moncler's emblem since 1968, when it replaced a drawing of Mont Aiguille.^[1] The logo patch on the sleeve pocket is one of the original features the house kept when it reissued the Himalaya in 2026, and the metal logos on that season's Re/Icons pockets are modeled on vintage alpine souvenir pins.^[4]

Monduck

Monduck, a cartoon duck always drawn in a down jacket, has appeared in Moncler comic strips since 1968, and Ruffini told Wallpaper that he wanted the character to stay when much else in the company changed.^[44] The duck now turns up on products: on the 2026 CityTrek sneaker it shows the shoe size inside the tongue, and the house sells MonDuck key holders.^[45][18]

Down jackets and ready-to-wear

Moncler says its products serve needs that range from high-altitude mountain life to city living.^[46] It presents its offer as three dimensions: Moncler Collection, the signature line; Moncler Grenoble, the mountain and outdoor line; and Moncler Genius, its platform for co-created collections.^[4] Its Fifth Avenue flagship in New York sells men's, women's and children's designs, the last under the name Moncler Enfant.^[19]

The Maya and the 70th anniversary

The Maya is the jacket Moncler built its 70th anniversary around: for the September 2022 performance in Milan the house made Maya 70 jackets for a cast of 1,952, and its Re/Icons program counts the Maya as its reissue for 2022.^[10][16] The house has dated the Maya two ways: its 2022 anniversary release said the style originated in the 1950s, while its 2026 Re/Icons release traces it to the Himalaya, a short down jacket introduced in 2009 that drew on the 1950s expeditions.^[10][4] In 2015 its Art For Love project for amfAR, curated by Fabien Baron, asked 32 photographers to reinterpret the Maya.^[47]

Re/Icons: the archive reissued

Re/Icons, a program the house presented in September 2023, reissues one archive style a year; it counts the Maya of 2022 as the first, followed by the 1954 Karakorum in 2023 and the 1980s Verone, in two new versions, in 2024.^[16][48] The 2026 season brought back four at once, the Karakorum, Verone, Himalaya and Tibb, and for the first time added full looks, from windbreakers and T-shirts to skirts, with beanies, balaclavas, silk-twill foulards and titanium sunglasses modeled on climbing goggles.^[4] Inside, the jackets carry a label printed with Vittorio Sella's photograph of K2, taken in June 1909.^[4] The campaign, photographed by Gabriel Moses, cast Cher, JENNIE and Grace Jones, and André 3000 joined it in November 2026.^[49][50]

Long coats and padded cardigans

The main line extends the down jacket into long coats and padded cardigans; in November 2026 padded styles filled most of the first page of the women's knitwear listing on the house's US site.^[51][52] The padded cardigan has also reached the collaborations: the 2025 Moncler + JIL SANDER collection included padded cardigans, dome-shaped skirts and plush cardigans and coats layered with down-filled nylon.^[53]

In January 2022 Moncler said it would stop buying fur that year and that fall/winter 2023 would be its last collection to use it; the same announcement extended its Born to Protect range of lower-impact materials from jackets to full ready-to-wear and accessories for men, women and children.^[54]

Moncler Grenoble

Moncler Grenoble is the house's mountain line, covering high-performance skiwear, après-ski clothes and lightweight layers for the outdoors; Ruffini says it added summer ranges after the pandemic.^[55][12] It made its debut in New York in 2010 as a modern version of Moncler's original technical clothing.^[1] Its New York presentations were staged as spectacles: 100 models climbing scaffolding at Chelsea Pier in 2010, 140 dancers in Grand Central Terminal in 2011, nearly 370 models in Gotham Hall in 2013 and 80 performers in polar-vortex cold at Lincoln Center in 2016.^[47]

From 2024 the line took its shows to ski resorts: St. Moritz in 2024, Courchevel in 2025 and Aspen in 2026.^[12] In Aspen it opened its first American flagship, which W described as Moncler Grenoble's second flagship worldwide after St. Moritz.^[46][56] Its technical pieces are built to be waterproof, windproof and breathable, and its equipment includes a snowboard co-designed with the WHITESPACE label of its ambassador Shaun White.^[46] Ruffini says the company built a dedicated factory for Grenoble's high-performance collection.^[12]

Moncler Genius

Moncler Genius is the house's collaboration program, launched in 2018. Ruffini conceived it as a hub of designers working side by side, each project identified by a number that marks no hierarchy and each starting from the classic down jacket.^[30]

The numbered projects, 2018 to 2021

The first edition was presented on the night of February 20, 2018, opening Milan Fashion Week in a hangar with a room for each collection: 1 Moncler Pierpaolo Piccioli, 2 Moncler 1952, 3 Moncler Grenoble, 4 Moncler Simone Rocha, 5 Moncler Craig Green, 6 Moncler Noir Kei Ninomiya, 7 Moncler Fragment Hiroshi Fujiwara and 8 Moncler Palm Angels.^[30][31] The collections then went on sale one project a month.^[30] In February 2019 the Business of Fashion reported that Moncler considered the strategy a success, as Ruffini named Alyx and Richard Quinn as additions for that year.^[57]

In 2019 Richard Quinn and Matthew Williams of 1017 ALYX 9SM joined, Veronica Leoni and Sergio Zambon took over 2 Moncler 1952, and Piccioli made his collection with the model Liya Kebede.^[38] JW Anderson joined in 2020, alongside a travel collaboration with Rimowa.^[39] In September 2021 the program went digital with MONDOGENIUS, a show hosted by Alicia Keys that moved between New York, Milan, Shanghai, Tokyo and Seoul and added HYKE, Dingyun Zhang and Gentle Monster.^[40]

A platform for co-creation, 2023 and 2024

In February 2023 Moncler redefined Genius as a platform for co-creation reaching beyond fashion into art, design, entertainment, music and sport, and presented it at The Art of Genius, an event for 10,000 guests at Olympia London during London Fashion Week.^[41][1] Its lineup included Alicia Keys, Pharrell Williams, Mercedes-Benz, Palm Angels, FRGMT, adidas Originals, Salehe Bembury and Roc Nation by JAY-Z, with Rick Owens as an invited guest.^[41]

The City of Genius followed in Shanghai on October 19, 2024, closing the city's fashion week with ten neighborhoods on a 30,000-square-meter site.^[42][1] The house's new lineup of co-creators was Edward Enninful, FRGMT, Donald Glover's Gilga Farm, the artist LuLu Li, Mercedes-Benz by NIGO, Palm Angels, A$AP Rocky and Willow Smith, with special showcases by Rick Owens and Jil Sander.^[42]

Recent collaborations and co-creations

Bags

Most of the bags on the house's US site in November 2026 belonged to the Caradoc family, alongside smaller lines such as the Kilia backpack and the Carlo shoulder bag.^[18]

The Caradoc

The Caradoc name covers the widest range of shapes, from micro totes and bucket bags to a laptop case, in water-repellent fabric, teddy, wool-blend check and suede versions.^[18]

Shoes

Moncler presents its footwear as part of its outdoor work, and it shows new designs each year at Studio Ascenti, a design lab that in June 2026 was held inside Casa Moncler.^[62] The Trailgrip line launched in 2022 with a tread inspired by mountain-bike tires; the first model, the Trailgrip GTX low-top, combined a waterproof GORE-TEX membrane, a Vibram Megagrip sole and a flexible carbon-fiber plate, and a high-top followed later that year.^[17]

The Trailgrip

The family has since widened: the Trailgrip LP of March 2026 is a low-profile version weighing 380 grams, designed around scrambling, and the Trailgrip Ultra previewed in June 2026 for spring 2027 is the lightest yet, with a supercritical foam midsole and a winged carbon-fiber plate.^[64][62] Collaborators have reworked it too, from a Clarks Wallabee with a GORE-TEX lining to a rear-laced Megalace boot by Rick Owens.^[62]

Snow and rain boots

The house's boots run from the Altive Mid, a snow boot it says was inspired by archival snow boots, to the lace-up Vera High and the knee-high Kickstream rain boot.^[63] Moon Boot and Moncler Grenoble have worked together since the Courchevel show of March 2025, where models wore lace-up Moon Boots; for the Aspen runway the pair made the Icon High Rodeo, a snow boot with a cowboy boot's details.^[65][62]

Eyewear, fragrance and accessories

Moncler's eyewear, sold as Moncler Lunettes, was made under license by Marcolin from 2015, and in 2020 the two companies extended their agreement to the end of 2025.^[66] In November 2023, before that term was out, Moncler signed an exclusive license with EssilorLuxottica running from January 2024 to December 2028, with an automatic renewal option for five more years; the first EssilorLuxottica collection was for fall/winter 2024.^[21]

The house's first fragrances, Moncler Pour Femme and Moncler Pour Homme, were launched in Paris in October 2021 with Interparfums, in flask-shaped bottles, the rechargeable 150 ml edition fitted with an LED message screen, and were composed by perfumers at Givaudan.^[22]

Accessories follow the outerwear: the women's range on moncler.com runs from hats, beanies, scarves and gloves to bags and footwear, and the 2026 Re/Icons season added balaclavas and silk-twill foulards.^[20][4]

Signature pieces

1. Moncler pour Lionel Terray (1954). The specialist line created after the French mountaineer praised the first coats, which the group treats as its entry into professional mountaineering.^[1][25]
2. The Karakorum (1954). The parka made for the Italian expedition that first climbed K2, originally in down-insulated raw cotton; reissued in 2023 and 2026 and reworked for Brazil's 2026 Olympic uniforms.^[4][16][35]
3. The double duvet jacket (1964). Lightened for Terray's Alaska expeditions and for competitive skiing; the group calls it the precursor of today's Moncler jacket.^[1]
4. The French downhill team's kit (1968). Moncler supplied the team at the Grenoble Olympics, the year the cockerel became its emblem.^[1]
5. The Verone (1980s). The puffer the house links to Milan's paninari, reissued in 2024 and 2026.^[4][48]
6. The Tibb vest (1980s). An oversized sleeveless gilet with boudin quilting, a double zip with round pullers and a metal chest logo.^[4]
7. The Himalaya (2009). The short down jacket that, by the house's account, evolved into the Maya.^[4]
8. The Maya. Reinterpreted by 32 photographers for amfAR in 2015 and remade as the Maya 70 for the 70th anniversary in 2022.^[47][10]
9. Pierpaolo Piccioli's puffer gown (2019). A couture-inspired Moncler Genius piece, worn in 2023 by Sarah Jessica Parker as Carrie Bradshaw after it was altered to fit her.^[47][67]
10. The Trailgrip (2022). A trail sneaker with a tread modeled on mountain-bike tires.^[17]
11. LoveFrom, MONCLER (2024). Jony Ive's modular outerwear, three shells that connect to a central core.^[59]
12. The Caradoc bags. The largest bag family in the house's 2026 range, in water-repellent, teddy, wool-blend check and suede versions.^[18]

Runway

Since the Gamme Rouge and Gamme Bleu runway lines closed with the spring/summer 2018 season, Moncler has presented its work at large single events: Moncler Genius in Milan from 2018, London in 2023 and Shanghai in 2024, and, since 2024, Moncler Grenoble shows in ski resorts.^{[28][30][1][12]}

Fall/Winter 2026, Aspen: Moncler Grenoble, January 31, 2026

Moncler Grenoble's first show in an American ski resort took place in Aspen, Colorado, on January 31, 2026, at the end of two days of snow activities for its guests.^[55][68][46] About 400 guests reached the T-Lazy-7 Ranch by snowmobile and sat in a heated outdoor amphitheater; Gigi Hadid opened in a neckerchief and a fringed jacket, and models crossed a field of moguls.^[56]

The collection drew on Colorado's landscape and on 1950s America: the Aspen leaf in prints and laser-cut details, an illustrated map of the town on foulards and ski-jacket intarsia, waxed cotton, Western piping, laser-cut fringe, long-haired shearling and loden.^[46] W noted Stetson-style hats and cowboy-inspired Moon Boots, and Vogue's Nick Remsen described models emerging one by one through a grove of aspens and ending their walk on separate mounds, a finale whose build-out had begun in October 2025.^[56][69]

Fall/Winter 2025, Courchevel: Moncler Grenoble, March 15, 2025

On March 15, 2025, Moncler Grenoble turned the runway of the Courchevel Altiport, 2,008 meters up in the French Alps, into a U-shaped catwalk.^[70][65][71] A snowstorm passed shortly before the show; guests and the live orchestra wore white Moncler capes; and the cast, which included Amber Valletta, Adriana Lima, Doutzen Kroes and Eva Herzigova, wore denim ski suits, patchwork nylon shells and lace-up Moon Boots, with 140 models in the finale.^[65] Vogue's Luke Leitch counted around 200 guests and agreed with one of them, Adrien Brody, that the evening was remarkable for several reasons.^[72]

The City of Genius, Shanghai, October 19, 2024

Moncler closed Shanghai Fashion Week on October 19, 2024, with The City of Genius, ten neighborhoods built by its co-creators on a 30,000-square-meter site.^[42][1] Complex reported that the venue was the CSSC Pavilion, a former shipyard, that about 8,000 visitors attended through a ticket application, and that a livestream reached 57 million viewers.^[73] Complex's Aria Hughes judged that Moncler handled collaboration better than other brands, acting as a steward of each partner's ideas.^[73]

Fall/Winter 2024, St. Moritz: Moncler Grenoble, February 2024

In St. Moritz in February 2024, Moncler Grenoble gathered guests at the Clavadatsch lodge and seated them in the forest, where models walked a winding runway lit through the trees.^[74] The house used the show to present Grenoble as the dimension closest to its mountaineering roots, with performance at its core.^[74]

The Art of Genius, London, February 2023

During London Fashion Week in February 2023, The Art of Genius brought 10,000 guests to Olympia London.^[41][1] Alicia Keys performed with dancers dressed in her upcoming Moncler collection, Pharrell Williams presented his collaboration as a glamping-inspired installation, and Rick Owens built a soundproof steel sleep pod.^[41]

Landmark: Extraordinary Forever, Milan, September 2022

For the 70th anniversary, a cast of 1,952, made up of 700 dancers, 200 musicians, 100 choir members and 952 models, filled Milan's Piazza del Duomo in Maya 70 jackets; La Scala's prima ballerina Virna Toppi opened the performance, choreographed by Sadeck Berrabah, before about 18,000 spectators.^[10]

Landmark: Moncler Grenoble at Grand Central, 2011

In 2011 Moncler Grenoble staged its fall/winter New York Fashion Week presentation without warning on the Main Concourse of Grand Central Terminal, where 140 dancers dressed in its alpine technical clothing performed in unison among commuters.^[47]

Landmark: Gamme Rouge, spring/summer 2009, Paris

Giambattista Valli showed Gamme Rouge's spring/summer 2009 collection at the Romanian Embassy in Paris, with jellyfish projected on the walls.^[37] Dazed's Susie Lau described rounded, cocoon-like shapes in powdery colors with pearly beads and pleated organza, and judged the line more ornament than ski gear.^[37]

Celebrities and the red carpet

• André 3000 starred in films and images for the Re/Icons season released on November 9, 2026, shot by Gabriel Moses; he proposed wearing and carrying every piece of the collection at once.^[50]
• Cher fronted the Re/Icons campaign released on October 15, 2026, in the Himalaya and Verone jackets with a yellow scarf recalling the Bob Mackie scarf dress from The Cher Show.^[49]
• JENNIE wore the Karakorum and the Tibb gilet in the same campaign; at the Aspen show on January 31, 2026, she wore Moncler Grenoble's technical denim.^[49][56][68]
• Grace Jones wore a deep purple Karakorum in the campaign, a reference to her work with the director Jean-Paul Goude.^[49]
• Lucas Pinheiro Braathen and Nicole Silveira, Brazil's flag bearers at the Milano Cortina 2026 opening ceremony on February 6, he in Milan and she in Cortina, wore white Moncler capes reworking the Karakorum, according to the house's announcement; Pinheiro Braathen went on to win the men's giant slalom.^[35][36]
• Gigi Hadid opened the Moncler Grenoble fall/winter 2026 show in Aspen on January 31, 2026, in a neckerchief and a fringed jacket.^[56][68]
• Al Pacino and Robert De Niro appeared together in Moncler's Warmer Together campaign in October 2025, their first shared campaign, De Niro in the Maya 70 jacket.^[75]
• Serena Williams wore custom Moncler x EE72 by Edward Enninful to the 2025 Met Gala, Moncler's first: a silvered seafoam-green liquid satin gown with a floor-length, down-quilted silk satin cape.^[15]
• Vittoria Ceretti wore a corseted minidress in navy pinstriped wool with a dramatic tail, a down cape and a hood to the same gala.^[15]
• Alicia Keys wore a striped wool-silk suit with an oversized down scarf to the same gala; in 2023 she performed at The Art of Genius in pieces from her Moncler collection.^[15][41]
• Fei Fei Sun wore a floor-sweeping trench in blue duchesse satin over an organza gown to the 2025 Met Gala.^[15]
• Amber Valletta, Adriana Lima, Doutzen Kroes and Eva Herzigova walked the Moncler Grenoble show at the Courchevel Altiport on March 15, 2025.^[65][70]
• Ellie Goulding and Maria Sharapova sat at Moncler's table at The Fashion Awards 2024 in London, Goulding in a Moncler x Jil Sander suit and a Moncler x LuLu Li jacket, Sharapova in Moncler x Jil Sander; Sharapova, an independent director of Moncler, presented Ruffini's award.^[33][7]
• Sarah Jessica Parker, as Carrie Bradshaw in Bomb Cyclone, a 2023 episode of And Just Like That..., wore the couture puffer piece from Moncler's 2019 collaboration with Pierpaolo Piccioli, made of three pieces for a six-foot runway model and altered to fit her.^[67][47]

Moncler's own announcements name Shaun White, Gus Kenworthy, Richard Permin and Nic von Rupp as Moncler Grenoble brand ambassadors at the Aspen show, and Xuetong Cai and Alex Hall among those at Courchevel, where Tomohisa Yamashita attended as a Moncler brand ambassador.^[46][71] The house describes the skier Lucas Pinheiro Braathen as a brand ambassador and world champion whom it has continued to support.^[34]

Sizing and fit

Moncler sizes its outerwear with its own numbers, which it presents as a universal sizing system giving one reference for every country, and it shows the size guide on each product page.^[76] For women's outerwear, its chart converts as follows.

Women's tops and bottoms are sold either in letter sizes or in Italian numbers on the same scale, so an Italian 40 matches a US XS and a Moncler 0 in outerwear.^[76] Men's outerwear uses a separate scale from 00 to 8, on which a 1 is a US small for a 92-centimeter (36.2-inch) chest and a 2 a medium for 96 centimeters (37.8 inches).^[76]

Women's shoes are sold in European sizes from 35 to 42, with half sizes; on Moncler's chart a 36 converts to a US 6 and a 39 to a US 9.^[76] Belts are sized by length, from 65 centimeters (26 inches) to 95 centimeters (38 inches), and gloves by palm circumference, from 6 inches for an XS to 8 inches for an XL.^[76] For how particular jackets fit, see the Moncler buying guide.

Shopping Moncler on Vêtir

Vêtir lists Moncler's new pieces under the house's own style names, from the Maya to the Caradoc. For women, browse Moncler clothing, most of it outerwear, alongside shoes, bags, accessories and Moncler fragrance and beauty; for men, see Moncler clothing for men, men's shoes, bags and accessories. The ski line has its own page, Moncler Grenoble, and eyewear is listed as Moncler Lunettes; everything Vêtir carries from the house is on the Moncler designer page. If you are deciding which jacket or size to buy, our Moncler buying guide compares the main styles. For the mountain, see what to wear in Aspen, Courchevel and St. Moritz; for down from other houses, read our guide to designer puffer coats and our pick of the best men's puffer jackets. Our AI stylist can suggest what to wear with a Moncler jacket in town or on the mountain. The edits below show the newest Moncler arrivals on Vêtir and change as new pieces come in.